What a contractor website should cost in Toronto.
Contractor websites run from free builders to $25,000 agency builds, and in between sits a newer option: the $199-a-month trade site with nothing upfront. Here's what Canadian trades businesses pay in 2026, what changes the number, and where our builds sit.
Most Canadian trades businesses, GTA contractors included, pay $3,000-$8,000 CAD for a professionally built site with a page per service. Freelancers run $1,500-$7,000, custom agency builds $12,000-$25,000+, and subscription trade sites about $200 a month with no setup fee. Space & Story builds start at $2,500 for up to 8 pages, and the $9,000 Engine build makes a page for every service in every town you cover.
What actually drives the price.
Pages per service, and per town
"Roofer in Vaughan" and "basement waterproofing in Mississauga" are the searches that turn into jobs. Covering them means a page for each service, and for a GTA contractor, each service in each town. Done by hand that's the expensive part of any build. Our Engine build generates them from one list for $9,000.
A gallery of real jobs
Homeowners hire from photos of finished work. A gallery of real projects, sorted by job type and area, does more than any headline. It also means dozens of large images, which a cheap template will load slowly on a phone. Handling that properly is part of the build cost.
Quote forms that don't leak jobs
The call button and the quote form are the whole point of the site. A form that asks the job type, the town and a photo, then emails you and texts your phone, is a normal build. Wiring requests into your job management software is application work, our Studio tier at $15,000+.
Owning it, or renting it
At about $199 a month, a subscription site is roughly $2,400 a year with nothing upfront. That can be the right start. A one-time build you own costs more on day one, then the meter stops, and the pages keep working if you ever change who maintains them.
Tier by tier, against the market.
Same scope, honest numbers. Here's what each rung costs elsewhere, and what we put in the box that they charge for.
Site
$2,500You need to look credible and get found, without an agency retainer.
Boutique agencies start around $5,000-$15,000 for a comparable custom site. Freelancers and Webflow studios run $2,000-$8,000. Almost none include the copywriting.
- Boutique agency (custom)$5,000-$15,000Copy usually a separate line item or your job; ownership rarely spelled out.
- Freelancer$2,000-$8,000No copy, thin strategy, single point of failure, quality varies.
- Webflow / Framer studio$2,000-$8,000+Polished, but the site lives on their platform, with $14-$200/mo rent forever and clunky export.
- Wix / Squarespace DIY~$500/year + your timeA template anyone can spot, plus dozens of your own hours. You rent it, you never own it.
- 100% original copy on every page (agencies bill $300-$750/page for this, often $4,500-$11,000 for a full site)
- Set up so Google and the AI tools are welcome and can read every page
- You own the code and the content outright, domain included, with no platform rent
Priced like a freelancer or a Webflow studio, scoped like a boutique agency, with the copy that both of them charge extra for already in the box.
Story
$5,000You have content (videos, podcasts, talks) that should be working for you.
A custom boutique build with a design system runs $8,000-$18,000, and that's before anyone writes a word of copy.
- Boutique / mid agency$8,000-$18,000Design system included at this band; copywriting still quoted on top.
- Full-site copywriting (separate)$4,500-$11,000What you'd pay an agency to write 15 pages, à la carte, if it isn't bundled.
- Freelancer + writer (stitched)$5,000-$12,000Two contractors on two timelines, with you as the project manager in the middle.
- A full design system, not a template
- A blog seeded with 5 original posts
- Your YouTube and podcast back catalogue transcribed and written up as real pages
- All copy written by us and run through our open-source anti-slop audit
Roughly 40-65% below a comparable boutique build, with the copywriting that the market bills at $4,500-$11,000 already included.
Engine
$9,000You cover many services or locations and need a page for every one.
A mid-size agency quotes $20,000-$40,000 for a build at this scale. Programmatic-SEO shops sell it as a $2,500-$5,000/month retainer that never ends.
- Mid-size agency (project)$20,000-$40,000More than most agencies' minimum for a static brochure site.
- Programmatic-SEO retainer$2,500-$5,000/mo$30,000-$60,000 in year one, and you're renting the pages. Stop paying and the work stops.
- DIY programmatic tooling$500-$2,000/moThe software, not the strategy or the copy. You still build and write it all.
- The whole engine shipped once, as an asset you own, not a monthly rental
- All generated copy written by us, tuned to the template's keyword pattern
- Source-data structuring (your spreadsheet becomes the page set)
- Every page described properly, with an internal-linking map
Own the engine for a one-time $9,000 instead of renting an SEO team at $2,500-$5,000 a month. You keep the pages either way.
Studio
$15,000+You need software, not just a website: booking, ecommerce, a portal, a dashboard, an agent.
Custom app work (ecommerce, booking, dashboards) runs $15,000-$50,000+, with a booking system alone often landing near $50,000.
- Custom ecommerce$15,000-$40,000+Cart, checkout, inventory, integrations; copy almost never included.
- Booking / portal build$20,000-$50,000A 3-month custom build is the norm at agencies.
- Custom web app / SaaS$20,000-$120,000Scales with scope; ongoing cloud infrastructure on top.
- A discovery + scoping session ($1,500 value), included
- The same senior $150/hr rate, where agencies bill $175-$350/hr
- Everything in Engine underneath the app: the site, the pages, the search work
Starts at $15,000, the floor where agencies begin quoting app-class work, at a senior rate well below theirs.
What a contractor website costs in Canada in 2026
Wix or Squarespace and your evenings. A template you rent, weaker in local search, and you never own the code.
Built, hosted and maintained for a monthly fee, about $2,400 a year for as long as you stay. Ask what you keep if you cancel.
Scope depends entirely on the person. Usually a WordPress theme with your photos and 5-10 pages.
Where most trades businesses land: a page per service, real on-page SEO, built for a phone first.
Full custom design with a project team. Wiring quotes into a CRM can push it past that.
What the market bills separately.
The sticker price is rarely the real price. These are the add-ons that show up later on someone else's invoice, and don't on ours.
The rule of the house
Every number is published. Work out what this costs before you speak to anyone, and only book the call once you have decided it is worth it.
Questions, answered straight.
How much does a contractor website cost in Toronto?
Most Canadian trades businesses land between $3,000 and $8,000 CAD for a studio build with a page per service. Freelancers run $1,500-$7,000, and a custom agency build $12,000-$25,000+. Space & Story builds start at $2,500 for up to 8 pages, and the $9,000 Engine build makes a page for every service in every town you cover.
Is a $199-a-month contractor website a good deal?
It's a fair way to start if cash is tight. One Ontario provider advertises $198/mo with no setup fee, which is roughly $2,400 a year, every year. Before you sign, ask what you keep if you cancel. The domain is usually yours. The site itself is the question. A build you own costs more on day one and stops the meter after that.
How many pages does a contractor website need?
One per service you want to be hired for, plus one per town if you work across the GTA. Starlit Homes, a custom home builder, went from 4 pages to about 30. Zebra Home Cinema, an AV installer, went from 6 to 190+ with a page for each service in each area. A one-truck operation can start on 8 pages and grow.
Do I have to take a monthly plan?
You need the floor plan for your build, which is the $300 Local plan for Site, Story and Engine. It covers hosting, upkeep, a monthly post and the report on who is finding you. It's month-to-month, and the code and content are yours either way.
What does it cost to have quote requests go into my job software?
A quote form that emails you and texts your phone is part of a normal build. Wiring requests into your CRM or job management software is application work, which is our Studio tier at $15,000+. One contractor pricing guide puts a site with a connected intake and CRM workflow at $12,500-$35,000 USD.
Where the numbers come from
website.
More customers.
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