Modern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI search
For clinics, hospitals, and groomers

Veterinary clinic websites that surface the symptom before the brochure copy

Most agencies sell vets a compassionate-care homepage and a stock photo of a golden retriever, and then wonder why nobody clicks. The pet parent typing dog limping after hike Toronto at 9pm on a Sunday is looking for a real answer, an emergency line, and a booking button, and the clinic that surfaces all three usually wins the visit. We rebuild your site so search engines, ChatGPT, and Perplexity all read the same structured story.

  • VeterinaryCare schemaAI-cited
  • Site from $2,500rebuild anchor
  • 32% AI trafficstudio's own site
  • Audit freeno card, no call
What veterinary practices tell us

The five lines we hear from veterinary practices on every audit call.

They told us

We rank for our clinic name and that's about it.

What that means

Branded search is the only term you own, which means the new pet parents searching by symptom and neighbourhood are walking to whoever showed up.

~$48k/yr in lost first visits
They told us

Our agency charges us $1,400 a month and we can't tell what they actually do.

What that means

The retainer covers a stock blog post and a social tile, and the schema, llms.txt, and per-condition pages that matter for AI search are all missing.

~$16k/yr on filler retainer
They told us

ChatGPT keeps recommending the clinic two blocks over, not us.

What that means

AI engines cite the clinic with cleaner structured data and clearer service pages, not the one with more Instagram followers.

30 to 40 lost AI citations/mo
They told us

Our after-hours phone tree is buried three clicks deep on mobile.

What that means

The emergency surfacing question gets answered by a frustrated thumb scroll, and the pet parent calls the 24/7 hospital across town instead.

8 emergency visits/mo gone
They told us

We're AAHA accredited and Fear Free certified and nobody finds that on Google.

What that means

The accreditations are sitting in a footer image instead of structured data that search engines and AI engines can actually parse.

~$22k/yr in trust signal
What we ship

A veterinary site that reads as a medical site to every engine that crawls it

01

Per-species pages with VeterinaryCare schema

Dogs, cats, exotics, pocket pets, and (where relevant) livestock or equine each get their own page with VeterinaryCare and Service schema, so AI engines can answer the species-specific question instead of guessing.
02

Per-condition surfacing with FAQPage schema

Dental, ortho, oncology, dermatology, ophthalmology, and any specialty you actually offer get a structured page with the common symptoms folded into FAQPage markup that ChatGPT and Perplexity can quote.
03

AAHA and Fear Free disclosure as structured data

Accreditations move from a footer logo into hasCredential and accreditation fields on the VeterinaryCare entity, so the trust signal is parseable by search engines and AI crawlers, not just visible to humans.
04

Emergency surfacing with OpeningHoursSpecification

24/7 hospitals get the right OpeningHoursSpecification markup with the emergency phone line surfaced above the mobile fold, and limited-hours clinics get an honest after-hours referral block instead of pretending.
05

Booking integration on the Studio tier

eVet, IDEXX, Provet Cloud, and the other clinical booking systems get embedded with proper Reservation schema, so the booking flow keeps schema continuity from the symptom search down to the appointment slot.
06

Real staff-with-pets photography we coach on

Stock photography of a smiling vet holding a golden retriever signals agency template within three seconds, so we coach a short shoot of your actual team with actual patients (with consent) and write the alt text for answer engine optimization (AEO), the work that gets you quoted by AI search.
What each tier looks like for a vet clinic

Pricing scoped to whether you are a single-vet companion clinic or a multi-site specialty hospital

Most veterinary websites we audit sit on a Squarespace or WordPress template that the previous office manager set up four years ago. The agency retainer adds $1,200 to $1,800 a month for a social post and a generic blog. The four build tiers below cover roughly every veterinary practice shape we see in Canada, from a one-doctor companion clinic to a 24/7 specialty hospital with eight veterinarians (DVMs). The full pricing logic lives over on the solutions page, but here is what each tier ships for a veterinary practice specifically.

Site

$2,500
$2,500 for up to 8 pages. The starter for a single-doctor companion clinic that needs the marketing site working before next quarter, with VeterinaryCare schema, three species pages, a fees page, and the foundational AEO setup so ChatGPT and Perplexity can actually quote you.

Story

$5,000
$5,000 for up to 15 pages plus a Loom-to-blog pipeline. The right tier for a two or three doctor practice that wants per-condition pages (dental, ortho, dermatology), a real about-the-team section, and the ability to record a two-minute Loom about a procedure and have it turn into a structured article without the office manager touching it.

Engine

$9,000
$9,000 for 200+ programmatic pages with structured data automation. The fit for a multi-site practice or specialty hospital that wants per-species times per-condition times per-location pages, plus emergency-symptom surfacing for the after-hours search behaviour, all built with the same schema discipline that ranked Starlit Homes' twelve building-science pages.

Studio

$15,000+
$15,000 and up for custom apps and clinical-system integration. The tier for a 24/7 hospital or specialty group that needs eVet, IDEXX, or Provet Cloud booking embedded, multi-domain rollouts across sister clinics, and a triage-style conversational layer on the emergency line page that reads pet symptoms and surfaces the right next step.

Monthly retainer (AEO included at every tier)

  • Care$60/mo
    Hosting + AEO maintenance
  • Local$300/mo
    + 1 post/mo, local SEO
  • Growth$700/mo
    + 4 posts/mo, mention tracking
  • Authority$2,000+/mo
    + Reddit, Wikipedia, PR

Prices shown exclude applicable taxes.

See the full pricing and tier breakdown
Proof in the wild

We haven't shipped a veterinary clinic site yet, and here is the honest analog

The case study slot is empty for vets. We're not going to fabricate a clinic that doesn't exist, so here is the honest framing instead. Mahmoud spent a decade in healthcare delivery before this studio, including the Verto Health platform that ran roughly a quarter of Canada's daily COVID doses on its scheduling layer, and the MedicalBusiness schema family is closer to home than most agencies bring to the table. Veterinary medicine sits on the VeterinaryCare subclass of MedicalBusiness in Schema.org, and the same discipline that ranks a human dental practice ranks a companion animal clinic.

The model that ranked Starlit Homes' twelve building-science pages ranks twelve specialty pages or twelve emergency-symptom pages for a veterinary hospital with the right architecture. Programmatic per-species times per-condition times per-location pages are the same shape, the schema discipline is the same, and the Cite-met hosting that turns indexing into citation flow on AI engines is the same product underneath. The proof we're leaning on while we wait for the first veterinary case study is the patent Mahmoud co-authored on AI orchestration in healthcare (WO2025147762A1), and the $100K Lovable Grand Prize win against 5,800 other builders.

If you're a clinic owner reading this and willing to be the first veterinary case study, we'll quote below what your current agency charges and the audit is free. The rest of the portfolio is here.

Get the free audit
Why a veterinary clinic should pick us

Schema fluency, honest pricing, and a healthcare instinct most agencies don't have

01
AEO setup is included at every retainer tier, never an add-on, which means schema and llms.txt maintenance happen even on the $60/mo Care plan.
02
Mahmoud's Verto-era healthcare schema fluency means the VeterinaryCare and MedicalBusiness family is closer to home than most agencies bring, and the same instinct applies to human dental practices.
03
Cite-met AI-search traffic tracking across six AI engines is real-time, not quarterly, so you see which AI crawlers (GPTBot, PerplexityBot, and the rest) are reading your pages in the dashboard the same week it happens.
04
We always quote below what you are currently paying your SEO agency, and we show you the math on the audit before you commit to anything.
05
The studio's own site gets 32% of its traffic from AI engines. Over 11,618 visits in a single week came directly from ChatGPT, Perplexity, and Google AI Overviews, so the playbook we run on your clinic is the playbook we run on ourselves.
06
Real photography of your staff with real patients, with consent, and we coach the shoot brief instead of dropping in stock images of a vet holding a golden retriever.

Free audit

24-page AI search audit, no commitment.

You hand us your URL, we send back a scored report covering AI citations, mobile Lighthouse, schema, and the gap between your current site and what veterinary practices need to show up in 2026. No card, no call required.

Get the free audit
Quick answers

Frequently asked.

Where we work

Veterinary practices across Canada.

We build and rank veterinary practices sites across Canada and the UK. Our Toronto page goes deep on the local market; for any other city, tell us on the audit and we tailor the build to it.

TorontoVancouverMontrealCalgaryOttawaEdmontonMississaugaBramptonHamiltonWinnipegLondon ONKitchener-WaterlooHalifaxVictoriaSurrey
Get the free audit

We'll show you what your site is missing before you commit to anything

The audit runs through your current schema, your AI citation flow across six engines, and the per-condition and per-species pages your competitors rank for that you don't. It takes us about two hours and we send the deck back with quoted pricing below what you're paying today.