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Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦
Chosen before the first phone call

People decide whether to trust you before they ever speak to you

Somebody has a problem they have been putting off. They search, they open three practices, and they pick the one that feels safest to ring. That decision is made on your website in under a minute, by someone who cannot judge your clinical or legal skill and is judging everything else instead.

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  • Named in AI answersChatGPT, Perplexity
  • Site from $2,500rebuild anchor
  • 32% AI trafficstudio's own site
  • Audit freeno card, no call
What professional practices tell us

The five lines we hear from professional practices on every audit call.

They told us

“Our site looks like every other practice in the city.”

What that means

Most practice websites come from the same handful of templates, with the same stock photo of a smiling stranger. When all three options look identical, people fall back to whichever is closest or cheapest.

Chosen on price or postcode
They told us

“We pay $1,400 a month and cannot tell what we are getting.”

What that means

If you can read the last three invoices and say what changed on your website because of them, keep the agency. Most practices cannot.

$16,800 a year, unexplained
They told us

“People ask ChatGPT for a dentist and we are not in the answer.”

What that means

AI tools name the practices whose sites explain clearly what they do, who they help, and what it costs. A template site with three vague paragraphs gives them nothing to work with.

Missing from the shortlist
They told us

“Our best service ranks on page two and barely converts.”

What that means

One page covering everything you offer competes for nothing in particular. The practices that win each treatment or each area of law have written a proper page about each one.

The profitable work goes elsewhere
They told us

“We are nervous about privacy rules and a new website.”

What that means

A fair worry, and most template sites quietly leak visitor data to advertising trackers by default. Getting this right is mostly a matter of deciding not to install the things that cause the problem.

Risk nobody signed off
Three things this buys you

Be found and trusted before the first phone call

People choosing a practice do their deciding quietly, before they ever ring. They search, they ask, and they arrive at two or three names. Here is where that deciding happens, and what your site should be doing at each step.

01

Get named when somebody asks an AI who to go to

Which practice is good with nervous patients, who takes new patients, who handles this kind of case. The answer names two or three and gives a reason for each. What decides it is whether your site says what you actually do differently: how long you give a first appointment, what a visit involves, who you are the right fit for. That is reassurance for the reader and the reason you get quoted.

Illustration. The business is invented and the wording is ours, so nothing here claims a result we have not measured.

02

Turn up at the top for the service and the city

Dentist accepting new patients in my town, family lawyer near me, and the hundred variations underneath. Today the top of those results is a rating directory that sells your competitors a premium listing. A real page for each service and each area you serve means the first result is yours, and the enquiry comes straight to the practice.

Illustration. The businesses are invented and the wording is ours, so nothing here claims a result we have not measured.

03

Answer the questions people will not ring to ask

Are you taking new patients, do you take my insurance, what actually happens at a first visit. Most people will not phone to find out; they will keep looking until somebody has written it down. An assistant answers on the spot, then passes your front desk somebody who is ready to book.

Mock-up. A real one is briefed on your own prices, hours and policies, and sends the enquiry wherever you want it.

What you get

What gets built, and what each piece is there to do

01

A proper page for every treatment or area of law

One page each for the work you actually want more of, written for the person searching for that specific thing. People search for the problem they have, not for a practice that handles everything.
02

Answers to the questions your front desk fields all day

What it costs, whether it hurts, how long it takes, whether you take their insurance, what happens at the first appointment. Writing these down honestly is what earns you the visit and it takes work off your team.
03

Contact forms that keep what people tell you private

No advertising trackers sitting on the page while somebody types a health or legal problem into a form. It is the difference between a site that is quietly leaking and one you would be comfortable explaining to your regulator.
04

Profiles that make each practitioner a person

A page per dentist or lawyer with real history, training and the things they actually handle. People are not choosing a clinic or a firm; they are choosing a person, and this is where that choice is made.
05

Booking that connects to the system you already run

Requests land in the software your team already watches rather than in an inbox somebody checks on Monday. Fewer people give up because booking meant a phone call during working hours.
06

Wording that stays inside your professional rules

Law firms have advertising rules about outcomes and guarantees; dental practices have their own limits on claims. We write to those from the start, so nothing has to be pulled down after a complaint.
Pricing

What each tier looks like for a practice

Pricing is published and sits below what most agencies quote. Each tier is a one-time build, plus an optional monthly plan from $300 that keeps the site running and reports on how people are finding you. The audit is free either way.

Site

$2,500
Site at $2,500 covers up to 8 pages: home, about, contact, three of your main treatments or practice areas, a team page and new patient or client information. It suits a solo practice replacing a template site that is doing nothing.

Story

$5,000
Story at $5,000 covers up to 15 pages plus the writing setup, so each practitioner gets a real profile, each main service gets a proper page, and the questions your front desk answers all day get written down once.

Engine

$9,000
Engine at $9,000 builds 200+ pages: every treatment or practice area crossed with every area you serve. This is the tier for a multi-location group or a firm competing in a crowded city.

Studio

$15,000+
Studio at $15,000 and up is for groups with several locations that each need their own site, booking wired deep into your practice software, or intake that has to route by matter type before it reaches a person.

Monthly plan (search and AI work included at every tier)

  • Local$300/mo
    Hosting, upkeep, 1 post a month
  • Growth$700/mo
    + 4 posts a month, rival tracking
  • Authority$2,000+/mo
    + press, reviews, research

Prices shown exclude applicable taxes.

See the full pricing and tier breakdown
Why us

What comes with a Space & Story build

01
Privacy is a build decision, not an add-on. We leave the advertising trackers off the pages where people type sensitive things, by default.
02
Adding a new treatment, practice area or location takes a line in a spreadsheet, so the site keeps up with the practice instead of waiting on a web project.
03
Getting you named when somebody asks ChatGPT for a dentist or a lawyer in your area is included in every monthly plan, and we show you the traffic it brings.
04
Mahmoud built the booking system that handled roughly a quarter of Canada's daily COVID vaccinations, so appointment flows and health data handling are familiar ground here.
05
Our own site gets 32% of its visitors from AI tools, more than 11,618 visits in a single week. We build your site the same way we built ours.
06
The audit is free whether or not you hire us, and it is a real report rather than a sales call.

Free audit

24-page AI search audit, no commitment.

You hand us your web address and we send back a scored report: how fast the site loads on a phone, whether Google and ChatGPT can actually read it, how often they mention you today, and the gap between what you have and what professional practices need to show up in 2026. A web address is all we need.

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Go deeper

Professional practices guides & pricing.

What does a practice website cost?

What a dental or law firm website costs in 2026. One-time builds $2,500 to $15,000+ and monthly plans $300 to $2,000+, and what each one actually includes.

Read the guide

How people actually choose a dentist or a lawyer

What a nervous stranger looks at when choosing a practice, why AI answers now shape the shortlist, and what to put on your site so you are on it.

Read the guide
By trade

Built for your specific trade.

Each trade gets its own pages, its own tap-to-call layout, and a page for every town it covers. Pick yours for the version of this work shaped around your shop.

Trade

Dental Practices

Its own pages, a tap-to-call layout, and a page per town.

Dental Practices sitesTrade

Law Firms

Its own pages, a tap-to-call layout, and a page per town.

Law Firms sites
Quick answers

Frequently asked.

Where we work

Professional practices across Canada.

We build and rank professional practices sites across Canada and the UK. Our Toronto page goes deep on the local market; for any other city, tell us on the audit and we tailor the build to it.

TorontoVancouverMontrealCalgaryOttawaEdmontonMississaugaHamiltonLondon ONKitchener-WaterlooWinnipegHalifaxVictoriaMarkhamVaughanOakvilleBurlingtonSurrey
Start with the free audit

See what a nervous stranger finds when they look you up

Send us your address. The audit comes back inside 48 hours with what somebody searching for your services actually finds, how the site behaves on a phone, whether anything on it is quietly leaking visitor data, and what the same practice looks like built this way. It is free, and a web address is all we need to start.
Get the free auditSee our work