People decide whether to trust you before they ever speak to you
Somebody has a problem they have been putting off. They search, they open three practices, and they pick the one that feels safest to ring. That decision is made on your website in under a minute, by someone who cannot judge your clinical or legal skill and is judging everything else instead.
The five lines we hear from professional practices on every audit call.
“Our site looks like every other practice in the city.”
Most practice websites come from the same handful of templates, with the same stock photo of a smiling stranger. When all three options look identical, people fall back to whichever is closest or cheapest.
“We pay $1,400 a month and cannot tell what we are getting.”
If you can read the last three invoices and say what changed on your website because of them, keep the agency. Most practices cannot.
“People ask ChatGPT for a dentist and we are not in the answer.”
AI tools name the practices whose sites explain clearly what they do, who they help, and what it costs. A template site with three vague paragraphs gives them nothing to work with.
“Our best service ranks on page two and barely converts.”
One page covering everything you offer competes for nothing in particular. The practices that win each treatment or each area of law have written a proper page about each one.
“We are nervous about privacy rules and a new website.”
A fair worry, and most template sites quietly leak visitor data to advertising trackers by default. Getting this right is mostly a matter of deciding not to install the things that cause the problem.
What gets built, and what each piece is there to do
A proper page for every treatment or area of law
Answers to the questions your front desk fields all day
Contact forms that keep what people tell you private
Profiles that make each practitioner a person
Booking that connects to the system you already run
Wording that stays inside your professional rules
What each tier looks like for a practice
Site
$2,500Story
$5,000Engine
$9,000Studio
$15,000+Monthly plan (search and AI work included at every tier)
- Care$60/moHosting and upkeep
- Local$300/mo+ 1 post a month, local search
- Growth$700/mo+ 4 posts a month, rival tracking
- Authority$2,000+/mo+ press, reviews, research
Prices shown exclude applicable taxes.
See the full pricing and tier breakdownWhat comes with a Space & Story build
Free audit
24-page AI search audit, no commitment.
You hand us your web address and we send back a scored report: how fast the site loads on a phone, whether Google and ChatGPT can actually read it, how often they mention you today, and the gap between what you have and what professional practices need to show up in 2026. A web address is all we need.
Professional practices guides & pricing.
What does a practice website cost?
What a dental or law firm website costs in 2026. One-time builds $2,500 to $15,000+ and monthly plans $60 to $2,000+, and what each one actually includes.
Read the guideHow people actually choose a dentist or a lawyer
What a nervous stranger looks at when choosing a practice, why AI answers now shape the shortlist, and what to put on your site so you are on it.
Read the guideBuilt for your specific trade.
Each trade gets its own pages, its own tap-to-call layout, and a page for every town it covers. Pick yours for the version of this work shaped around your shop.
Frequently asked.
Professional practices across Canada.
We build and rank professional practices sites across Canada and the UK. Our Toronto page goes deep on the local market; for any other city, tell us on the audit and we tailor the build to it.