More eyes on the listing. More showings on your calendar.

It is briefed on the property: the fee breakdown, what the fees include, parking and locker ownership, exposures, square footage, transit times, and the neighbourhood. It answers from that brief, and the moment a question falls outside it, it hands the buyer to you with the whole conversation attached. You can read the brief and change it any time. It is running live on 1010 Grangeway if you want to interrogate it before you buy anything.

It is shown as a comparison. The real photograph sits underneath, the buyer drags to reveal the staged version, and both panels carry a label. That framing is the point: it matches the disclosure norm for any virtual staging, it keeps you onside with your board's advertising rules, and it still lets a buyer picture the space. The original photo stays one drag away at all times.

Your existing photos are enough. The listing film is cut from the stills you already own, so a single shoot day covers the gallery and the film together. You get a moving hero for the listing page, and the same film cut vertical and sized to post as a Reel or a TikTok, out of the same photo set. You post it; there is no editing left for you to do. The Ridge hero is exactly that, built from stills.

We keep your IDX feed and build the rest of the site around it. The search box is great for buyers browsing live inventory, but Google and ChatGPT treat it as a locked box and skip straight past everything inside. So we build your neighbourhood, building, and listing pages outside it, where they can be read and ranked, and we leave the search box to do the job it is good at. The free audit shows you which of your pages are visible today and which are invisible.

Each tower gets its own page under its own name, plus a page for every floor plan you still have units in. That is exactly what the Engine tier at $9,000 builds, and it scales to 10 or 20 towers on the same foundation. Same approach we used on the Ridge at Beaverbrook for a single development.

A page per property with all the photos and amenities, plus neighbourhood guides that go up against the Airbnb and VRBO pages for the same area. Booking direct is usually 12 to 18 points better than paying the marketplace fee, so the build pays for itself in a season or two once the bookings are steady. We connect whichever booking and payment system you already use, the same way we built the checkout for Lotso Travel.

Almost always yes, and most of the brokerages we work with prefer it, because the brokerage site is built to rank for the brokerage. The site sits on your own domain under your own name, and the brokerage compliance wording goes in the footer. Every brokerage we have worked with has been comfortable with a clean, compliant individual agent site. Book the free audit if you want to check yours.

This is the core of the play. When somebody asks ChatGPT or Perplexity about Leslieville real estate or who to call about pre-construction in The Well, it recommends whoever has the most thorough page on that exact question. Most agents and brokerages leave neighbourhood writing to the portals, so the mention goes to Zolo or Zillow by default. We change that with neighbourhood guides, school catchment pages, and a page per listing. The full pattern is in our guide on AI citations.

You handle the photos, because you usually already have a photographer and a floor plan vendor you trust. We handle everything after that: making them load fast on a phone, look right at every screen size, sit properly in the floor plan layout, and show a proper preview picture when somebody shares the link. If you still need a photographer we can refer one we have worked with in Toronto, Vancouver, or London Ontario. For everything else the free audit is the place to start.

Developers selling pre-construction are often the same clients we work with on builder marketing, and the work overlaps almost completely. See our home builder hub for that side of the work. The editorial register we use for high-end listings, with the same care for typography and curatorial sequencing, is the same register we bring to boutique retail. The build patterns flow between the three.