Most real estate agents and developers come to us after burning a season or two on a site that did not earn its keep, which is the polite way of saying it cost more than it brought back. The price ranges we hear repeatedly: $800 to $1,500 a year for a template site on Wix or Squarespace plus IDX, $200 to $500 a month for a Real Geeks or BoomTown lease, $3,000 to $8,000 for a one-time custom build with another year of hosting bundled, and $15,000 to $40,000 for a fully bespoke build with a brokerage rebrand on top. The variance is real, and most of it comes down to what is included rather than the underlying engineering.
What Space & Story charges
Our pricing is canonical and published, and it sits below what most boutique web shops quote for comparable scope. The build tiers are one-time. The monthly retainers are optional but recommended, because the ongoing content and schema maintenance is what keeps the AI citations flowing month over month, and cite-met tracks the AI-engine traffic so you can watch it move.
Build tiers
- Site at $2,500 covers up to 8 pages, which for a solo agent is usually homepage, about, contact, three neighborhood landing pages, and a featured listings page. It ships with RealEstateAgent schema, foundational AEO setup, and llms.txt wired in, and it replaces a template site that is doing nothing for non-branded search.
- Story at $5,000 covers up to 15 pages plus the audio/video content pipeline, which for a real estate operator means Loom walkthroughs of properties or neighborhoods converting to blog posts automatically, with VideoObject schema per page. It fits a team that wants 5 to 8 priority neighborhood pages, an adjacent building-science blog for new builds, and per-agent profiles for two or three agents.
- Engine at $9,000 is 200+ programmatic pages with structured-data automation, which for a brokerage or developer means the city-by-neighborhood matrix (typically 20 cities by 6 to 10 neighborhoods), per-building pages for active developments, school-district overlays, and per-listing pages with full schema. This is the tier that earns the long tail at scale.
- Studio at $15,000 and up adds custom apps, multi-domain rollouts, and embedded conversational layers. It is built for developers with multi-tower portfolios, property managers running one domain per building, or brokerages with 30 agents who each need their own subdomain with their own schema and Person profile.
Monthly retainers
- Care at $60/mo is the floor: hosting, llms.txt and schema maintenance, and monthly AI-traffic tracking across 6 engines via cite-met.
- Local at $300/mo adds 1 SEO post a month, Google Business Profile, local citations, and on-page work. It is the right starting point for a solo agent or small team.
- Growth at $700/mo adds 4 posts a month, off-page link building, competitor share-of-voice tracking, and a monthly strategist. It fits a brokerage or developer that wants steady inbound growth from neighborhood and building-name queries.
- Authority at $2,000+/mo adds AEO citation-building, Reddit and Wikipedia seeding, digital PR, and original research, for operators serious about owning the neighborhood authority position.
What about the $1,200 a month Real Geeks or BoomTown lease?
The lease model works fine if you are a transactional agent doing volume on the same playbook as 4,000 other agents on the same platform. The site looks like every other agent's site, the schema is generic, the neighborhood content is templated, and the AI citation count for your brand is going to sit at zero forever because the content has nothing distinctive for an engine to cite. The math is harder to argue with than the experience, though. Real Geeks at $300 a month plus the $5,000 to $10,000 setup runs you $8,600 to $13,600 in year one. Our Story tier plus Local is $5,000 plus $3,600, which is $8,600 in year one and the site is distinctively yours.
What about IDX or MLS feed fees?
Those are separate from the website cost and sit at $30 to $80 a month depending on your board. We integrate whichever IDX provider you already use (most often iHomefinder, Showcase IDX, or RealtyJuggler) or set you up with one we have wired before. The IDX handles live inventory. The rest of the site, which is where the SEO and AEO work happens, is independent of it.
The rule of the house
We always quote below what you are currently paying your SEO agency, and we always include AEO setup at every retainer tier. The audit is free, the proposal lands in under two days, and the build runs four to six weeks for Story or Engine tier. If you want to see the buyer-facing pattern in action, look at the Ridge at Beaverbrook for a development, or the rest of our work for the broader pattern. For developers specifically there is a lot of overlap with our home builder hub.