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Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦
for studios that fill the room

Fitness studio websites that look like the room feels and get cited when someone searches the modality

We rebuild fitness studio sites with per-modality pages (reformer Pilates, hot yoga, HIIT, strength, climbing, dance), real photography of your actual room, and the schema discipline that turns a 'Pilates downtown Toronto' search into a class booking. Pricing starts at $2,500 one-time, and the audit is free.

Get the free auditOr see the shipped work
  • ExerciseGym schemaAI-cited
  • Site from $2,500rebuild anchor
  • 32% AI trafficstudio's own site
  • Audit freeno card, no call
What fitness studios and gyms tell us

The five lines we hear from fitness studios and gyms on every audit call.

They told us

“We keep getting people who walk in looking for spin and we don't even do spin.”

What that means

The site reads as a generic 'fitness studio' so AI engines and Google can't tell the modality, and walk-ins are mis-matched before they hit the door.

~$8k/yr in mis-fit intros
They told us

“Our schedule lives in MindBody and the website just sort of points at it.”

What that means

Class times aren't on the studio's own domain in a way ChatGPT or Google AI Overviews can read, so the citation goes to MindBody instead of the studio.

60% of class queries miss
They told us

“The photos on the site aren't even us, they're stock yoga from Unsplash.”

What that means

Studios sell membership conversion on the feeling of the room, and stock imagery makes the site read as interchangeable with every other studio in the neighbourhood.

~12% drop-in lift forfeited
They told us

“Our trainers all have their own following and our site doesn't really feature them.”

What that means

Per-instructor pages with Person schema are how an individual coach's following finds the studio they teach at, and most studios are leaving that local-authority signal on the floor.

~$14k/yr in coach-led leads
They told us

“We're paying our SEO agency $700 a month and we don't really know what they do.”

What that means

The retainer covers a monthly blog post that no studio member ever reads, and the schema, llms.txt, and AI-traffic tracking that actually move bookings aren't in the contract.

$8,400/yr largely wasted
What we ship

Per-modality, per-trainer, per-class. The site is a studio, not a Notion template.

01

Per-modality pages with ExerciseGym + Service schema

A dedicated page per modality you actually teach (reformer Pilates, hot yoga, HIIT, strength, dance, climbing, boxing), each with ExerciseGym schema and a nested Service entity so AI engines can match a specific search to a specific class.
02

Per-trainer profile pages with Person + JobTitle schema

Every coach gets a profile page with Person schema, credentials, modality, and a class schedule slice, so an instructor's personal following lands on the studio's domain instead of someone else's.
03

Class-schedule integration with Event + Schedule schema

We wire your MindBody, Mariana Tek, or Wodify schedule into the site as Event-typed pages with proper Schedule schema, so 'F45 Sunday class times' surfaces your studio in AI answers and not the booking platform's domain.
04

Pricing transparency with Offer schema

Class-pass, drop-in, and membership tiers ship as Offer-typed entities tied to each modality, which is how 'how much is yoga in Yorkville' gets answered with your studio's price instead of a generic Reddit thread.
05

Booking widget integration on the Studio tier

On the Studio tier we embed the Mindbody (or Mariana Tek) booking widget directly into the modality and trainer pages, so the path from search to booked class is one domain and one flow.
06

Real-room photography we coach you through

We do not buy stock yoga. Studios sell the feeling of the room, so we coach you through a one-day photoshoot brief (light, hero shots, instructor portraits, class-in-progress) and we lay out the site around the photos you actually have.
Tier scoping

What each tier looks like for a fitness studio

Most studios we audit are paying somewhere between $400 and $900 a month to a generalist agency for a site that reads as interchangeable. Our build is one-time, the retainer is for hosting and citation monitoring rather than another blog post no member reads, and the audit is free. The full tier menu lives at our solutions page, and the rule of the house is that we quote below what you're currently paying.

Site

$2,500
Site at $2,500 covers up to 8 pages including home, about, 4 to 5 of your strongest modalities, pricing, and contact, with foundational ExerciseGym schema and a real-room photo brief. The starter tier for a single-location studio that needs the marketing site working before next quarter's membership push.

Story

$5,000
Story at $5,000 covers up to 15 pages, which is enough to give every modality its own page, build out 4 to 5 trainer profiles, and add the audio/video pipeline (a Loom-to-blog flow so your founder's coaching tips become indexable articles without anyone writing them from scratch).

Engine

$9,000
Engine at $9,000 covers up to 200+ programmatic pages, typically one per class per trainer per location, with the MindBody or Mariana Tek schedule wired in as Event-schema'd pages. The right tier for a 2 to 4 location studio group with a deep class catalogue.

Studio

$15,000+
Studio at $15,000+ adds an embedded Mindbody booking widget, multi-domain rollouts for studio groups under different brand names, a members-area microsite, and the kind of custom conversational layer that lets a prospect ask 'is there a beginner reformer class Tuesday morning' and get an answer that books.

Monthly retainer (AEO included at every tier)

  • Care$60/mo
    Hosting + AEO maintenance
  • Local$300/mo
    + 1 post/mo, local SEO
  • Growth$700/mo
    + 4 posts/mo, mention tracking
  • Authority$2,000+/mo
    + Reddit, Wikipedia, PR

Prices shown exclude applicable taxes.

See the full pricing and tier breakdown
Proof in the wild

We haven't shipped a fitness studio site yet. The model that ranks twelve building-science pages applies cleanly to twelve class-modality pages.

Honest framing first. We have not shipped a Space & Story site for a fitness studio yet, and we're not going to pretend otherwise. What we have shipped is Starlit Homes, where a 4-page Wix site became roughly 30 pages with HomeBuilder schema, 12 programmatic model pages, and 9 building-science blog articles, replacing a ~$400/mo Wix bloat with a $5,000 one-time build and a $300/mo retainer.

The model that ranked those twelve building-science pages is the same model that ranks twelve class-modality pages for a studio: same schema discipline (HomeBuilder there, ExerciseGym + Service + Event here), same multi-page topic depth, same cite-met hosting that turns indexing into citation flow across ChatGPT, Perplexity, and Google AI Overviews. The voice register flexes warmer for a studio because buyers buy a feeling, but the architecture is recognizable.

The proof scaffold underneath is the $100K Lovable Shipped Season 1 Grand Prize we won against roughly 5,800 builders, the patent Mahmoud co-authored on AI orchestration in healthcare, and the studio's own site pulling 32% of its traffic from AI engines (over 11,618 visits from ChatGPT, Perplexity, and Google AI Overviews in a single week). The fitness-studio case study slot is open, and the audit is free if you want to be the first one we put in it. The other warm-register hubs we'd point you to in the meantime are restaurants and veterinarians, both of which sell on the feeling of the place as much as the service.

See the full work archive
Why us

Studios buy a feeling. We respect that and we still ship the schema.

01
Per-modality pages with ExerciseGym + Service schema are the default at every tier, not a paid add-on the way most agencies sell them.
02
We integrate with MindBody, Mariana Tek, and Wodify on the schedule layer so the Event schema is tied to your real class times rather than a static PDF.
03
AEO setup is included at every retainer tier, never an upsell. The audit shows you exactly what's missing before anyone signs anything.
04
The studio's own site pulls 32% of its traffic from AI engines, over 11,618 visits from ChatGPT, Perplexity, and Google AI Overviews in a single week, so the citation flywheel is something we run on ourselves.
05
Cite-met monitoring across 6 AI engines is real-time and included on the $60/mo Care tier, not a quarterly report that lands in your inbox after the quarter is already over.
06
We coach you through a real-room photoshoot brief instead of selling you a stock-yoga library, because a fitness studio website that uses someone else's room is the loudest tell that the studio doesn't trust its own.

Free audit

24-page AI search audit, no commitment.

You hand us your URL, we send back a scored report covering AI citations, mobile Lighthouse, schema, and the gap between your current site and what fitness studios and gyms need to show up in 2026. No card, no call required.

Get the free audit
Go deeper

Fitness studios and gyms guides & pricing.

What does a fitness studio website actually cost?

Honest pricing for fitness studio websites in 2026. One-time builds from $2,500 to $15,000+, retainers from $60 to $2,000/mo. Real numbers, no 'starting at.'

Read the guide
Quick answers

Frequently asked.

Where we work

Fitness studios and gyms across Canada.

We build and rank fitness studios and gyms sites across Canada and the UK. Our Toronto page goes deep on the local market; for any other city, tell us on the audit and we tailor the build to it.

TorontoVancouverMontrealCalgaryOttawaEdmontonMississaugaBramptonHamiltonWinnipegLondon ONKitchener-WaterlooHalifaxVictoriaSurrey
Free audit

Send us your studio URL. We'll audit it for free.

We'll show you which modalities are missing from your AI surface, which of your trainers' followings are landing on someone else's domain, and what your current setup would cost to rebuild at Site, Story, or Engine. No pitch deck and no auto-play video.
Get the free auditSee how we price