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Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦
for studios that fill the room

Fitness studio websites that look like the room feels and get cited when someone searches the modality

We rebuild fitness studio sites with per-modality pages (reformer Pilates, hot yoga, HIIT, strength, climbing, dance), real photography of your actual room, and the groundwork that turns a 'Pilates downtown Toronto' search into a class booking. Pricing starts at $2,500 one-time, and the audit is free.

Get the free auditOr watch it working
  • Named in AI answersChatGPT, Perplexity
  • Site from $2,500rebuild anchor
  • 32% AI trafficstudio's own site
  • Audit freeno card, no call
What fitness studios and gyms tell us

The five lines we hear from fitness studios and gyms on every audit call.

They told us

“We keep getting people who walk in looking for spin and we don't even do spin.”

What that means

The site reads as a generic 'fitness studio' so AI engines and Google can't tell the modality, and walk-ins are mis-matched before they hit the door.

~$8k/yr in mis-fit intros
They told us

“Our schedule lives in MindBody and the website just sort of points at it.”

What that means

Class times aren't on the studio's own domain in a way ChatGPT or Google AI Overviews can read, so the citation goes to MindBody instead of the studio.

60% of class queries miss
They told us

“The photos on the site aren't even us, they're stock yoga from Unsplash.”

What that means

Studios sell membership conversion on the feeling of the room, and stock imagery makes the site read as interchangeable with every other studio in the neighbourhood.

~12% drop-in lift forfeited
They told us

“Our trainers all have their own following and our site doesn't really feature them.”

What that means

A page per instructor is how an individual coach's following finds the studio they teach at, and most studios are leaving that local-authority signal on the floor.

~$14k/yr in coach-led leads
They told us

“We're paying our SEO agency $700 a month and we don't really know what they do.”

What that means

The retainer covers a monthly blog post that no studio member ever reads, and the groundwork and reporting that actually move bookings aren't in the contract.

$8,400/yr largely wasted
Three things this buys you

Get found by the people ready to try their first class

Somebody deciding to start looks for two things: what it is actually like, and whether it is near them. Here is where they look, and what turns a browse into a booked first class.

01

Get named when somebody asks an AI where to start

Where can I try reformer pilates near me, which studio is good for beginners, where does a first class not cost anything. The answer names a couple of studios and says why. What gets you named is the thing you tell every walk-in: class size, who each session actually suits, and what the first one is like. Written on the page, it gets quoted back.

Illustration. The business is invented and the wording is ours, so nothing here claims a result we have not measured.

02

Turn up at the top for the modality and the neighbourhood

Reformer pilates near me, hot yoga in my area, strength classes for beginners. Today those searches mostly go to a booking aggregator that charges you for the customer afterwards. A page for each class type and each neighbourhood you draw from means they book with you directly, and you keep the relationship and the margin.

Illustration. The businesses are invented and the wording is ours, so nothing here claims a result we have not measured.

03

Turn the nervous first-timer into a booked first class

Is the first one free, will I be the only beginner, what does a membership actually cost. Somebody asking these is close to starting and easily lost to a studio that answered faster. An assistant answers right away, then hands your team a name and a class to hold for them.

Mock-up. A real one is briefed on your own prices, hours and policies, and sends the enquiry wherever you want it.

What we ship

Per-modality, per-trainer, per-class. The site is a studio, not a Notion template.

01

A page for every class you run

A dedicated page per modality you actually teach (reformer Pilates, hot yoga, HIIT, strength, dance, climbing, boxing), each written out properly so the AI tools can match a specific search to a specific class.
02

A profile page for every coach

Every coach gets a profile page with their credentials, what they teach, and a slice of the timetable, so an instructor's personal following lands on the studio's domain instead of someone else's.
03

Your timetable, on your own site

We wire your MindBody, Mariana Tek, or Wodify timetable into the site as real pages, so 'F45 Sunday class times' brings up your studio in AI answers rather than the booking platform's domain.
04

Pricing stated plainly, where people look

Class-pass, drop-in, and membership tiers ship as Offer-typed entities tied to each modality, which is how 'how much is yoga in Yorkville' gets answered with your studio's price instead of a generic Reddit thread.
05

Booking widget integration on the Studio tier

On the Studio tier we embed the Mindbody (or Mariana Tek) booking widget directly into the modality and trainer pages, so the path from search to booked class is one domain and one flow.
06

Real-room photography we coach you through

We do not buy stock yoga. Studios sell the feeling of the room, so we coach you through a one-day photoshoot brief (light, hero shots, instructor portraits, class-in-progress) and we lay out the site around the photos you actually have.
Tier scoping

What each tier looks like for a fitness studio

Most studios we audit are paying somewhere between $400 and $900 a month to a generalist agency for a site that reads as interchangeable. Our build is one-time, the retainer is for hosting and citation monitoring rather than another blog post no member reads, and the audit is free. The full tier menu lives at our solutions page.

Site

$2,500
Site at $2,500 covers up to 8 pages including home, about, 4 to 5 of your strongest modalities, pricing, and contact, with the groundwork in place and a real-room photo brief. The starter tier for a single-location studio that needs the marketing site working before next quarter's membership push.

Story

$5,000
Story at $5,000 covers up to 15 pages, which is enough to give every modality its own page, build out 4 to 5 trainer profiles, and add the audio/video pipeline (your founder talks for two minutes and it comes back as an article, without anyone writing it from scratch).

Engine

$9,000
Engine at $9,000 covers up to 200+ pages generated from one list, typically one per class per trainer per location, with the MindBody or Mariana Tek timetable wired in as real pages. The right tier for a 2 to 4 location studio group with a deep class catalogue.

Studio

$15,000+
Studio at $15,000+ adds an embedded Mindbody booking widget, multi-domain rollouts for studio groups under different brand names, a members-area microsite, and the kind of custom conversational layer that lets a prospect ask 'is there a beginner reformer class Tuesday morning' and get an answer that books.

Monthly plan (search and AI work included at every tier)

  • Local$300/mo
    Hosting, upkeep, 1 post a month
  • Growth$700/mo
    + 4 posts a month, rival tracking
  • Authority$2,000+/mo
    + press, reviews, research

Prices shown exclude applicable taxes.

See the full pricing and tier breakdown
Why us

Studios buy a feeling. We respect that and still do the unglamorous half.

01
A page for every class you run is the default at every tier, not a paid add-on the way most agencies sell it.
02
We integrate with MindBody, Mariana Tek, and Wodify on the schedule layer so the timetable on the site is tied to your real class times rather than a static PDF.
03
Getting you found in AI answers is included in every monthly plan, never an upsell. The audit shows you exactly what's missing before anyone signs anything.
04
The studio's own site pulls 32% of its traffic from AI engines, over 11,618 visits from ChatGPT, Perplexity, and Google AI Overviews in a single week, so the citation flywheel is something we run on ourselves.
05
Cite-met monitoring across 6 AI engines is real-time and included on the $300/mo Local plan, not a quarterly report that lands in your inbox after the quarter is already over.
06
We coach you through a real-room photoshoot brief instead of selling you a stock-yoga library, because a fitness studio website that uses someone else's room is the loudest tell that the studio doesn't trust its own.

Free audit

24-page AI search audit, no commitment.

You hand us your web address and we send back a scored report: how fast the site loads on a phone, whether Google and ChatGPT can actually read it, how often they mention you today, and the gap between what you have and what fitness studios and gyms need to show up in 2026. A web address is all we need.

Get the free audit
Go deeper

Fitness studios and gyms guides & pricing.

What does a fitness studio website actually cost?

Honest pricing for fitness studio websites in 2026. One-time builds from $2,500 to $15,000+, retainers from $300 to $2,000+/mo. Real numbers, no 'starting at.'

Read the guide
Quick answers

Frequently asked.

Yes on all three. We treat the booking platform as the source of truth for schedule data and we mirror it into the site as Event-typed pages with Schedule schema, so a search like 'F45 Sunday class times Toronto' surfaces your studio's domain rather than the booking platform's. On the Studio tier we embed the booking widget directly into the per-modality and per-trainer pages so the flow stays on one domain. Free audit here if you want us to check your current setup first.

We hear this a lot, and the honest answer is that most studio SEO retainers are a monthly blog post nobody reads, with the schema, llms.txt, and AI-traffic tracking that actually drive bookings either missing or charged as a separate line item. Our plans start at $300/mo for hosting, monitoring and a post a month, and that Local tier already includes the post plus the schema and the local cite work. The audit compares them side by side. We won't lowball if you're actually getting value.

They send us about a third of our own traffic, so yes, with the caveat that you have to ship the schema and the per-modality pages for the engine to have something to cite. We wrote up the mechanism in why ChatGPT referrals convert 9x Google traffic, and the short version is that someone asking ChatGPT 'where can I do reformer Pilates in Yorkville on a Sunday morning' is much closer to booking than someone idly Googling 'pilates near me.'

For a Site-tier build at $2,500 we typically deliver in 3 to 4 weeks from kickoff. Story at $5,000 is 5 to 6 weeks because we're shooting your room, building out the trainer profiles, and standing up the Loom-to-blog pipeline. Engine at $9,000 is 6 to 8 weeks because the programmatic class catalogue takes longer to model. We give a real date in the audit, not a 'we'll see' answer.

If your existing photos are of your actual room and your actual instructors at any decent resolution, we use them. If they're stock yoga, we'll coach you through a one-day photoshoot brief (light, hero shots, instructor portraits, a class in progress) and lay the site out around the photos you'll actually have. Real-room photography is the loudest non-verbal signal a studio website sends, and it's the one thing we won't fake on your behalf.

One-time build runs $2,500 to $15,000+ depending on tier, and the monthly is $300 to $2,000+ depending on how aggressive you want the content + citation work to be. Most single-location studios land at Site + Local ($2,500 once, $300/mo) or Story + Local ($5,000 once, $300/mo). The full breakdown including the cost objection lives at our fitness studio cost page.

Not at the Site tier. $2,500 once is roughly six months of what most studios are paying a generalist agency on retainer, so even a single-location reformer studio or yoga shala usually breaks even inside the first year. The free audit is the easiest way to find out without anyone signing anything, and if we don't think we can clearly beat what you're paying we'll tell you that on the call.

Where we work

Fitness studios and gyms across Canada.

We build and rank fitness studios and gyms sites across Canada and the UK. Our Toronto page goes deep on the local market; for any other city, tell us on the audit and we tailor the build to it.

TorontoVancouverMontrealCalgaryOttawaEdmontonMississaugaBramptonHamiltonWinnipegLondon ONKitchener-WaterlooHalifaxVictoriaSurrey
Free audit

Send us your studio URL. We'll audit it for free.

We'll show you which modalities are missing from your AI surface, which of your trainers' followings are landing on someone else's domain, and what your current setup would cost to rebuild at Site, Story, or Engine. No pitch deck and no auto-play video.
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