Pricing is published, so you can work out the number before you speak to anyone. The build is one-time and the monthly plan is optional.
The one-time build tiers
Site at $2,500 buys up to 8 pages. For a single-location studio that's home, about, pricing, contact, and 4 of your strongest modalities (say reformer Pilates, mat Pilates, hot yoga, and HIIT), with foundational AEO setup, ExerciseGym schema, llms.txt, and a real-room photo brief so you don't ship with stock imagery. Pick it when you know the site needs a rebuild but aren't ready to throw $9k at it.
Story at $5,000 buys up to 15 pages, which is enough to give every modality its own page, build 4 to 5 trainer profiles with Person schema, and wire in the Loom-to-blog pipeline so your founder's coaching commentary becomes indexable articles without anyone writing them from scratch. Most boutique studios with a tight modality lineup land here.
Engine at $9,000 buys up to 200+ programmatic pages. We model your class catalogue as Event-typed pages, one per class per trainer per location, integrated with your MindBody, Mariana Tek, or Wodify schedule. It fits studio groups (2 to 4 locations) and deep modality catalogues, like a climbing gym running bouldering, top-rope, lead, kids, and movement classes.
Studio at $15,000+ adds custom apps, an embedded Mindbody booking widget, multi-domain rollouts (the wellness brand with its yoga arm under one name and its recovery arm under another), members-area microsites, and a conversational layer that lets a prospect ask 'is there a beginner reformer class Tuesday morning' and book without bouncing between five tabs.
The monthly retainer tiers
Local at $300/mo is the floor: cite-met hosting, llms.txt + schema maintenance, and monthly AI-traffic tracking across six engines (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, You.com). Everything above the Site tier includes it by default.
Local at $300/mo adds 1 SEO post per month (usually a class-modality breakdown or a 'how to start [modality] in [city]' piece), local schema, and Google Business Profile sync. It suits a single-location studio that wants slow, compounding gains.
Growth at $700/mo adds 4 posts per month, brand-mention tracking, and light link building, for a studio chasing membership conversion in a competitive metro like downtown Toronto, Yorkville, or Kits in Vancouver.
Authority at $2,000+/mo adds AEO citation-building, Reddit and Wikipedia seeding, digital PR, and original research. It's built for studio groups and wellness brands trying to own a category nationally.
The 'but my current agency only charges $700/mo' objection
We field this on every audit call, and the answer holds every time. An agency shipping one blog post a month at $700 is charging you roughly $700 per post, with no schema work, no llms.txt, no AI-traffic tracking, and no Event-schema'd class pages. Our $300/mo Local includes the post and the schema and the cite-met monitoring and the local schema work, so the apples-to-apples comes in near half the price for more of the work that drives bookings. Bring your current invoice to the audit and we'll compare them line by line.
The rule of the house
If your existing setup is $700/mo and our Growth would also be $700/mo, we'd default to Local at $300/mo and let the work earn the upgrade. The studio is in a build phase, the fitness case-study slot is open, and we'd rather under-quote and over-deliver than the reverse.
If the comparison and the numbers add up, the next step is the audit. It's free, takes under 10 minutes, and you walk out with a written read on what your current site is missing on the AI surface, what each tier would cost to ship, and a real delivery date. We'll also point you at the warm-register hubs we benchmark against, namely restaurants and veterinarians, both of which sell on the feeling of the place the way studios do. The full tier menu lives at solutions.