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Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦
Calibrated for the install

Custom AV installer websites built with the same calibration discipline as a Dolby Atmos room.

We build a page for every room you fit out (cinema, listening room, master suite, outdoor theatre, whole-home audio) each described properly so search engines and AI answers can read it, a proper preview card whenever a link gets shared, and a monthly report on which AI tools are reading your pages. The audit is free.

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  • Named in AI answersChatGPT, Perplexity
  • Site from $2,500rebuild anchor
  • 32% AI trafficstudio's own site
  • Audit freeno card, no call
What av installers tell us

The five lines we hear from av installers on every audit call.

They told us

“Our agency keeps writing about "AV solutions for the modern workplace" and we install Steinway systems.”

What that means

Generic commercial-AV copy aimed at boardrooms scares off the residential luxury buyer who reads three pages before contacting you.

~$60k/yr in misqualified leads
They told us

“Six WordPress pages, no headline on the homepage, and Trinnov isn't mentioned anywhere on the site.”

What that means

The brands you are a dealer for appear nowhere a search engine can see them, so the buyer looking for a Trinnov dealer in their region never finds you.

32x surface area left on the table
They told us

“Our portfolio is photos. There's no spec sheet, no room dimensions, and the gallery photos have no descriptions on them.”

What that means

A project page that is only photographs reads like a personal gallery, both to the AI tools and to a buyer who researches like an engineer before spending six figures.

Citation-blind in 6 AI engines
They told us

“We rank for our own brand name and that's roughly it. Nothing for "Dolby Atmos installer Oakville" or "Kaleidescape dealer GTA."”

What that means

No pages for the brands you carry, no pages for the areas you cover, and no answers to the calibration questions a buyer asks before signing a $300k contract.

Referral-only growth ceiling
They told us

“The agency charges $1,200 a month and last quarter the only deliverable was a press release about a tradeshow.”

What that means

Retainer pricing built around generic content calendars, with nothing shipped against the problem the brand actually has, which is being invisible the moment somebody searches.

~$14k/yr in retainer drift
Four things this buys you

Be the installer they find before the builder recommends one

The best jobs come from homeowners who went looking themselves, before anyone handed them a name. Here is where those people start, and what your site should be doing when they arrive.

01

Get named when somebody asks an AI who does this properly

Somebody planning a cinema room asks who handles the whole thing rather than just the boxes: treatment, sightlines, lighting, calibration. The answer names a couple of firms and explains the difference. What gets you in is having written down what a proper install actually involves, which is the part you explain on every consultation anyway.

Illustration. The business is invented and the wording is ours, so nothing here claims a result we have not measured.

02

Turn up at the top for the room and the city

Home theatre installation Ottawa, whole-home audio near me, Control4 dealer in my area. Right now those searches mostly land on directories and manufacturer dealer-locators. A real page for each type of room you build and each area you cover means the result they tap is your work, photographed, with the spec beside it.

Illustration. The businesses are invented and the wording is ours, so nothing here claims a result we have not measured.

03

Open with the room, not the equipment list

Somebody planning a cinema room is buying a feeling they cannot describe yet, and a grid of amplifier photos does not carry it. Ten seconds of a finished room does, immediately. Below is the front page we built for Zebra Home Cinema, running their own footage behind the first thing you read.

Recorded on zebrahomecinema.com, a live client site. Their case study is further down this page.
04

Sort the real enquiry from the browse before it hits your calendar

What does a room cost, do you handle the whole thing or just the gear, how long does it take. Answering these early saves you the consultation that was never going to convert, and it means the serious enquiry reaches you with the room dimensions and a budget already attached.

Mock-up. A real one is briefed on your own prices, hours and policies, and sends the enquiry wherever you want it.

What we ship

The structural lift behind a luxury install, mirrored on the site.

01

A page for every room you fit out

Cinema, listening room, master suite, outdoor theater, whole-home audio, each generated from one list with its own photography and acoustic detail. The Engine tier carries 60-plus of these without the brand reading like a volume operation.
02

Per-brand integration pages

Kaleidescape, Trinnov, Steinway, Lutron, Crestron, Control4, Sonance, each with its own page, calibration philosophy section, and answers to the questions that brand's buyers ask, so somebody searching for a specific dealer in their region lands on the right page.
03

Project portfolio with structured spec sheets

Five-photo galleries with real descriptions, room dimensions and acoustic notes written where they can be read, plus a spec sheet laid out so the AI tools quote the build the way a buyer quotes a review.
04

Room walkthroughs that work as pages, not just YouTube

Room walkthroughs and Spotlight-style YouTube content embedded with the running time, a thumbnail and a full transcript, so the calibration and integration questions get answered in Google's AI results instead of disappearing into YouTube.
05

Answers to the questions clients actually ask

Acoustic treatment, calibration workflow (THX, Dolby Atmos, Dirac Live, MQA), Trinnov optimization, warranty scope, scope creep on the build, all written out on the page so the AI tools treat your install philosophy as a source worth quoting.
06

A proper preview image on every link you share

Every page (city, brand, room, blog) gets a 1200x630 OG card generated at build time, so the WhatsApp preview a buyer sends to their spouse looks like marketing collateral instead of a default favicon. We ship this for 190-plus URLs without flinching.
07

CEDIA certification and brand partnerships, stated where they count

Certifications, brand partnerships, and the lead installer's own credentials all written out properly, which is the part most luxury installers either omit or bury in a footer logo that nothing can read.
Pricing

Four tiers, each one specific to the install your studio runs.

We don't price by hour and we don't run open-ended retainers that drift. The build is fixed, the retainer is published, and the audit is free, so the conversation starts on what your site needs structurally rather than on what we feel like quoting. For the full breakdown including the retainer ladder, see how we work.

Site

$2,500
Site at $2,500. Up to 8 pages, original copy, your business details and calibration certifications written where search engines read them, the AI-search groundwork, and answers to the questions you field every week. Right for a one-room or two-room studio that needs the site to stop embarrassing the install.

Story

$5,000
Story at $5,000. Up to 15 pages plus an audio/video pipeline (Spotlight YouTube to blog post, calibration session to article, Loom walkthrough to room page) and the first round of per-brand pages. Right for the installer with a Kaleidescape, Trinnov, or Steinway partnership that deserves its own URL.

Engine

$9,000
Engine at $9,000. Two hundred-plus pages generated from one list, per room and per brand and per city, every one described properly, with a share-preview image generated automatically for each. The full Zebra-class lift. Right for the studio targeting the GTA, Greater Vancouver, or the cottage country market where the city pages do the work referrals can't.

Studio

$15,000+
Studio at $15,000 and up. Custom apps, embedded calibration calculators or room-acoustic estimators, multi-domain rollouts (residential and commercial under separate brands), AI-assisted spec-sheet generators, the works. Right for the multi-office integrator with two locations and a brand the buyer researches like a hi-fi review.

Monthly plan (search and AI work included at every tier)

  • Local$300/mo
    Hosting, upkeep, 1 post a month
  • Growth$700/mo
    + 4 posts a month, rival tracking
  • Authority$2,000+/mo
    + press, reviews, research

Prices shown exclude applicable taxes.

See the full pricing and tier breakdown
Proof in the wild

Zebra Home Cinema: six WordPress pages to 190-plus URLs without sounding like a volume operation.

Zebra runs two offices, Hardwick Lodge near Little Aston in the UK and the Lakhouse on Dunlop Street East in Ontario, and the brief was to make a luxury installer's website carry the same structural depth as a mass-market AV company without the brand looking like a chain. The old site was six static pages on WordPress with no H1 on the homepage (the kind of critical SEO failure most agencies miss), no page descriptions, nothing written for search engines to read, no preview images when a link was shared, no sitemap, and no blog. The page count was the whole problem and the absence of structure on top of it was the rest. We rebuilt it as a fast, modern site, with the animation and the image work handled properly. A share-preview card is generated automatically for every page at build, which lands at roughly 190 auto-generated images across the build. The site went from 6 pages to 26 static plus 96 blog posts, 46 news posts, and 22 service-area city pages, a 32x lift in surface area. Every part of the site is described in the form search engines and AI tools read, the site scores in the mid-90s for speed on a phone, and the brand is now quotable for queries about home cinema, Steinway systems, and calibration philosophy across the regions Zebra operates in. We were figuring the share-image pipeline out as we went, in fairness. Generating 190 of them is a different problem from generating 10, and the second iteration of the build script is meaningfully faster than the first. The full portfolio is here, and the Zebra case in detail walks through every decision and every part of the per-city build.
See the Zebra case in full
Why us

What we bring that the commercial-AV agencies don't.

01
Getting you found in AI answers is included at every build tier and never charged as an add-on, because a luxury installer site without that groundwork is the website equivalent of a Trinnov without calibration.
02
Our own studio site pulls 32% of its traffic from AI engines, north of 11,600 visits in a single week from ChatGPT, Perplexity, and Google AI Overviews, which is the proof that the model works on the kind of site we're proposing to build for you.
03
Cite-met AI-search traffic tracking is real-time and included at every retainer tier, so you stop guessing whether the AI tools are reading your Kaleidescape pages and how that traffic grows month-to-month.
04
Mahmoud built AI orchestration at Verto Health and shipped the platform that ran roughly a quarter of Canada's daily COVID doses, which means the discipline behind this is healthcare-grade.
05
06
Zebra is real and shipped. The 22 city pages, the 96 blog posts, the 190-plus share images, all of it lives at /work/zebra-home-cinema, and the same model maps onto your build.

Free audit

24-page AI search audit, no commitment.

You hand us your web address and we send back a scored report: how fast the site loads on a phone, whether Google and ChatGPT can actually read it, how often they mention you today, and the gap between what you have and what av installers need to show up in 2026. A web address is all we need.

Get the free audit
Go deeper

AV installers guides & pricing.

What does a custom AV installer website actually cost?

Real numbers on what a custom AV installer website costs in 2026, with build tiers from $2,500 to $15,000-plus and plans from $300 to $2,000-plus a month.

Read the guide

How buyers find you when they ask an AI for an installer

How your studio gets named when somebody asks ChatGPT or Google for an installer, and what has to be on your site for that to happen.

Read the guide

Migrating a luxury AV installer site without losing the project portfolio

The 6-week migration playbook for moving a luxury AV installer site off WordPress without losing rankings, redirects, project photos, or the groundwork underneath.

Read the guide
Quick answers

Frequently asked.

Where we work

AV installers across Canada.

We build and rank av installers sites across Canada and the UK. Our Toronto page goes deep on the local market; for any other city, tell us on the audit and we tailor the build to it.

TorontoVancouverMontrealCalgaryOttawaEdmontonMississaugaMarkhamVaughanOakvilleBurlingtonRichmond HillAuroraNewmarketKing CityCaledonHalton HillsWest VancouverNorth VancouverSurreyBurnabyVictoriaWestmountMont-TremblantWhistler
The next step

Free audit, fixed pricing, calibration-grade structure.

Send us your URL and we'll send back a 12-page audit that walks through what's missing structurally, what the per-room and per-brand page architecture should look like for your studio, and what tier the rebuild would land at. No pitch deck, no obligation, no follow-up cadence designed to wear you down.
Get the free auditSee the Zebra case study