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Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦
for custom home builders

A website that reads like a building-science operation, not a brochure with a lot quote attached

We rebuild custom home builder sites the way Starlit Homes is rebuilt: ~30 indexable URLs, 12+ programmatic model pages with HomeBuilder and Product schema, nine quarterly building-science articles your buyer actually searches before the first call, and Cite-met monitoring so you know when ChatGPT and Perplexity cite you instead of the volume builder down the road. The free audit prints the gap before we quote.

Get the free auditOr see the shipped work
  • HomeBuilder schemaAI-cited
  • Site from $2,500rebuild anchor
  • 32% AI trafficstudio's own site
  • Audit freeno card, no call
What custom builders tell us

The five lines we hear from custom builders on every audit call.

They told us

“Our agency keeps writing 'build your dream home' and the leads are tire-kickers.”

What that means

Generic commodity-builder copy pulls in price shoppers, not the NetZero buyer who reads three pages before reaching out.

~$120k/yr in mis-targeted leads
They told us

“We're NetZero certified and 1.5 ACH but the website looks like everyone else's.”

What that means

Building-science credentials with no structured-data backing means Google and the AI engines can't tell you apart from a production builder.

Invisible in AI citations
They told us

“We have eight models and the site shows photos of one of them.”

What that means

No per-model pages, no programmatic depth, no Product schema. Each model deserves its own URL carrying a spec sheet, a floor plan, and the questions buyers ask about it.

7+ pages of indexing missed per model line
They told us

“We're paying Wix or Squarespace $400 a month and we still don't rank.”

What that means

Page-builder bloat with no schema, no llms.txt, no AI-bot allowlist. The platform tax is real and the search return is roughly zero.

$4,800/yr for a site doing nothing
They told us

“Buyers ask about Tarion warranty and blower-door numbers and we have no page to send them to.”

What that means

The exact questions a serious buyer asks before signing belong in FAQPage schema and on indexable URLs, not in the founder's inbox three times a week.

5+ hrs/wk repeating answers
What we ship

Six schema types, model pages from a data file, and a building-science content engine

01

HomeBuilder LocalBusiness schema as the spine

HomeBuilder JSON-LD with NetZero, Energy Star, LHBA, OHBA, CHBA, and Tarion memberships wired in so Google and AI engines can read your certifications as structured facts, not page copy.
02

Per-model programmatic pages from one TypeScript data file

Each model (Vega, Lyra, Orion, Draco, whatever yours are) becomes one row in a data file and one indexable page with floor plan, square footage, bedrooms, blower-door ACH, R-values, and Product schema with additionalProperty spec sheets.
03

Building-science blog pipeline at quarterly cadence

Nine articles per quarter on the topics your buyers search before they contact you: thermal bridging, ERV mechanics, radon mitigation, ACH standards, hybrid heat pumps, sub-slab insulation, blower-door interpretation.
04

FAQPage schema built from the questions clients keep calling about

Tarion warranty, blower-door testing, R-value walls, financing during construction, NetZero versus Net Zero Ready, lot servicing timelines. Structured so AI search can quote your answers verbatim.
05

Subdivision and community pages with Place schema

Each enclave or community you build in gets its own page with Place schema, walkscore-style context, school proximity, and the local lot inventory. Programmatic depth without per-page authoring tax.
06

Loom-to-blog pipeline for build site updates

Record a four-minute Loom walking the framing of a Draco build, paste the link, the pipeline transcribes, structures, and publishes it as an article with VideoObject schema and the build progress threaded into the model page.
What it costs

Pricing for custom builders, scoped by model count and content depth

Custom builder pricing scales with model-line depth and the quarterly content cadence you want to ship. Most builders we work with land on Story or Engine, depending on how many model lines you carry and whether the build pipeline gets a Loom-to-blog feed. The audit prints the recommended tier with the math before you commit. See the studio's full pricing menu at solutions.

Site

$2,500
Site at $2,500 ships up to 8 pages: homepage, about, three to four model overviews, contact, and one community page. Foundational HomeBuilder schema, llms.txt, AI-bot allowlist. The starter for a builder doing 6 to 10 homes a year and not ready for the full model-page rollout yet.

Story

$5,000
Story at $5,000 is the Starlit shape: up to 15 pages plus 12+ programmatic model detail pages from one data file, nine seed blog articles on building-science topics, six schema types, multi-step Supabase contact form. The default for an Ontario custom builder doing 10 to 20 builds a year.

Engine

$9,000
Engine at $9,000 carries 200+ programmatic pages: every model with floor-plan variations, every community or enclave with Place schema, every service area as its own page. The right tier for a regional builder running 20 to 50 builds a year or rolling out a new community.

Studio

$15,000+
Studio at $15,000+ is for multi-brand operations: a parent builder with three sub-brands, or a developer doing custom plus production plus rental. Multi-domain rollouts, embedded calculator apps (financing, square-footage-to-price), and conversational layers wired into Cite-met.

Monthly retainer (AEO included at every tier)

  • Care$60/mo
    Hosting + AEO maintenance
  • Local$300/mo
    + 1 post/mo, local SEO
  • Growth$700/mo
    + 4 posts/mo, mention tracking
  • Authority$2,000+/mo
    + Reddit, Wikipedia, PR

Prices shown exclude applicable taxes.

See the full pricing and tier breakdown
Proof in the wild

Starlit Homes: a 4-page Wix vibecode to ~30 indexable URLs in four weeks

Starlit Homes is a NetZero certified custom builder operating out of London, Ontario, with member status across LHBA, OHBA, CHBA, and Tarion and a 1.5 ACH or better blower-door operating standard. When we first looked at them they had a 4-page Lovable build the founder had vibecoded himself, which was a fine first effort but doing almost none of the heavy lifting the business needed. No schema, no llms.txt, no AI-bot allowlist, no blog, no model pages, AI citation count for the brand sat at zero. They had been paying roughly $400 a month for Wix bloat on a previous site, which is the kind of platform tax that compounds quietly. The intro call lasted twenty minutes, the proposal landed two days later, and the build ran four weeks. Story tier at $5,000 plus Local at $300/mo, year one total of $8,600. We shipped 17 core routes plus 12+ model detail pages generated out of one TypeScript data file, which is the trick that makes the whole site scale. The Ausable Bluffs Enclave alone runs Vega, Lyra, Orion, and Draco models in the 1,420 to 2,400 square foot range, plus the Zenith Bespoke ultra-luxury collection on top. Nine blog articles seeded the building-science hub on thermal bridging, ERV mechanics, radon mitigation, ACH standards, and hybrid heat pump comparisons. Six schema types layered on top of each other: HomeBuilder LocalBusiness as the spine, Product per model with additionalProperty spec sheets, HowTo on the five-step design-build process, CollectionPage on the blog, FAQPage on the model detail pages, BreadcrumbList everywhere. Month two onward, the founder told us the new site sets them apart from every other builder in the region, and the lead flow shifted from referrals-only toward inbound buyers landing on the building-science articles and asking informed questions before the first call. We were also figuring out the model-page pattern as we went, in fairness, and the second iteration of the data file is meaningfully cleaner than the first. See the full case at /work/starlit-homes.
Read the full Starlit case
Why custom builders work with us

Building-science fluency, not commodity-builder framing

01
AEO setup is included at every retainer tier, never an add-on. HomeBuilder schema, llms.txt, AI-bot allowlist, and Cite-met monitoring ship by default.
02
We quote below what you're currently paying. Starlit replaced a roughly $400/mo Wix line item with a $300/mo Lite retainer and got more shipping volume.
03
The model-page pattern is real. Starlit runs 12+ programmatic model pages out of one TypeScript data file, with HomeBuilder plus Product schema layered per page.
04
We know what 1.5 ACH means, what Tarion warranty covers, and why an HRV is not an ERV. The building-science blog pipeline at Starlit ships nine articles per quarter on topics no other regional builder writes about.
05
Cite-met monitoring across six AI engines is real-time, not quarterly. You see when ChatGPT and Perplexity start citing your model pages instead of the volume builder down the road.
06
Mahmoud co-authored the Verto Health patent (WO2025147762A1) for AI orchestration and the studio site pulls ~32% of its traffic from AI engines. The structured-data instinct is closer to home than most marketing agencies bring.

Free audit

24-page AI search audit, no commitment.

You hand us your URL, we send back a scored report covering AI citations, mobile Lighthouse, schema, and the gap between your current site and what custom builders need to show up in 2026. No card, no call required.

Get the free audit
Go deeper

Custom builders guides & pricing.

What does a custom home builder website actually cost?

Honest pricing for custom home builder websites: $2,500 to $15,000+ builds, $60 to $2,000+/mo retainers with AEO included. No agency markup.

Read the guide

AEO for custom home builders: getting cited by AI search for building science queries

How custom home builders get cited by ChatGPT, Perplexity, and AI Overviews. HomeBuilder schema, Product per model, FAQPage on Tarion. The structure AI rewards.

Read the guide

Migrating a custom home builder site from Wix or Squarespace to a building-science-native platform

Six-week migration for home builders moving off Wix or Squarespace. Preserve rankings, add HomeBuilder schema, ship per-model pages without losing traffic.

Read the guide
Quick answers

Frequently asked.

Where we work

Custom builders across Canada.

We build and rank custom builders sites across Canada and the UK. Our Toronto page goes deep on the local market; for any other city, tell us on the audit and we tailor the build to it.

TorontoLondon ONHamiltonOttawaMississaugaBramptonMarkhamVaughanKitchener-WaterlooBurlingtonOakvilleOshawaWindsorGuelphBarrieNiagara FallsCambridgeWhitbyPickeringAjaxNewmarketAuroraRichmond HillMiltonHalton Hills
the free audit

We print the gap before we quote anything

Send us your current site and we run three free audits: Lighthouse performance, isitagentready.com AEO readiness, and a Cite-met AI citation count across six engines. The findings land on one page, and if the math works we send a proposal. If it doesn't, you keep the audit and walk away knowing exactly where the gap sits.
Get the free auditSee the Starlit case