Modern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI search
Digital case study

Blackstone General Contractors

A premium rebuild for a 20-year GTA contractor

A premium website for a GTA-based general contracting company with 20+ years of experience in residential and commercial interior renovations.

Blackstone General Contractors

Client

Blackstone General Contractors

Completed

January 2025

Challenge

An outdated site that wasn't converting the high-intent leads a 20-year firm should win

Solution

Dark-themed rebuild leading with project photography, SEO-first build, and a short contact flow

Cite-metAEO ScannerGiveFeedback.devReactResponsive DesignSEOCMS

Blackstone General Contractors has run residential and commercial interior renovations across the Greater Toronto Area for over twenty years. The work is high-end; the old site didn't say so. The rebuild had to carry the same weight as a finished Blackstone project.

We went dark-themed so the project photography leads. The homepage opens on the work and the years behind it, and each service gets its own page, from full kitchen and bathroom renovations to commercial fit-outs and custom millwork, so a prospect can see exactly what Blackstone does rather than a generic "renovations" line.

The projects gallery runs large, so a homeowner deciding who to trust with their house can judge the finish before they pick up the phone. Contact is one short flow, with clear next steps throughout, so there's little distance between liking the work and asking for a quote.

We built it in React and tuned it for speed and search. The result reads like a contractor who takes the work and the follow-up equally seriously, which in a crowded GTA market is most of the pitch.

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