Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦
Platform Rebuilds

Your old CMS has a price tag you cannot see. We add it up.

WordPress plugin sprawl, Squarespace workarounds, and three years of stacked SEO retainers add up to real money. The free 24-page audit calculates it and tells you what is worth rebuilding.

Assess Your Technical Debt
The challenge
Technical debt is the quiet tax on every site that has been running for more than two or three years. The WordPress site with 32 plugins nobody knows the purpose of. The Squarespace site costing you an extra $300/mo in workaround plugins. The custom dev shop you paid $40k three years ago who has not touched the site since. You can tell something is off because the simple jobs take longer than they should. Updating a service page eats an afternoon instead of five minutes. The mobile site is slow and your team cannot pin down why. And every quarter the SEO retainer goes up while the rankings stay flat. The hard part is quantifying any of it. Costs sit hidden in slow loads, security patching, plugin licensing, and the SEO money you keep paying because the site keeps fighting you.
How we solve it
Our free 24-page audit is the deliverable. We run Lighthouse against your site, we crawl every page and grade the schema markup, we probe six AI engines to see which ones are already citing you and which are not, we benchmark your page weight and Core Web Vitals against the typical site in your industry, and we calculate the total annual cost of staying on the current setup (hosting, plugin subscriptions, SEO retainer, conversion losses from slow load times). We give it to you straight: sometimes the answer is patch the existing site, sometimes the answer is rebuild at the Site, Story, or Engine tier. No card required for the audit. We just email it to you.

Key benefits

The cost, in dollars

We put a number on the debt: conversions lost to a slow site, developer hours burned keeping it alive, and the revenue walking out the door while it limps along.

A report your boss will read

The audit is built for the person who signs off the budget: plain charts and business numbers, plus a ranked list of what to fix first.

Three clear ways forward

Optimize, modernize, or replatform. Each one comes with its likely return and timeline, and an honest read on the risk, so leadership can pick with their eyes open.

Our process

  1. 01

    Automated Technical Assessment

    We point our tooling at your current CMS: performance profiling, a security scan, a dependency check, and code-quality measures.

  2. 02

    Stakeholder Interviews

    We talk to your developers, your editors, and your marketing lead to learn what the current setup actually costs them day to day.

  3. 03

    Business Impact Quantification

    We turn each technical finding into a business number, dollars lost and hours wasted, and add them up into a total cost of ownership.

  4. 04

    Remediation Plan Delivery

    We hand over a written report with three options, optimize, modernize, or replatform, each priced with a return estimate and a timeline.

Proof you can check

4 → 30

pages for Starlit Homes, a NetZero builder whose self-built site became a page per model plus a building-science blog.

Read the case study

6 → 190+

pages for Zebra Home Cinema, rebuilt from a 6-page WordPress site with 22 city pages and 96 posts.

Read the case study

90 days

for Lotso Travel's blog to rank one slot under Rogers and Telus on Canadian roaming-versus-eSIM searches.

Read the case study

Ready to get started?

Get a free audit and see exactly where you stand.

Assess Your Technical Debt
Quick answers

Frequently asked.

We grade six things: performance (Core Web Vitals, server response), security (open vulnerabilities, how current the patches are), developer drag (how slow it is to ship and maintain), editorial friction (where publishing gets stuck), integration limits (what the API will and will not do), and scaling headroom (traffic and content ceilings). You get a report built for leadership, with the business cost spelled out and a ranked list of fixes.

Most CMS audits run two to three weeks: a week of automated scanning, a week of interviews and adding up the business cost, and a week to write it up and present it. We can move faster when it is urgent.

No. We call it straight from the data. Some sites get more out of a few targeted fixes or a partial modernization than a full rebuild. The report lays out the options at different price points and returns, so leadership picks what fits the budget and the timeline.

We price the audit on how tangled your CMS and your org are. Get on a free first call and we will scope it and quote a fixed price. Most clients find the quick wins we surface during the audit cover its cost.
Your competitors aren't paying attention
Better
website.
More customers.
Every price published before you call.

Get a free 24-page site audit. No card. No call. Just the report.

We rebuild small business websites for AI search and keep them ranked monthly. The audit is free, every price is published, and every site in the portfolio is live for you to open.