Modern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI search
Platform Rebuilds

Your old CMS has a price tag you cannot see. We add it up.

WordPress plugin sprawl, Squarespace workarounds, and three years of stacked SEO retainers add up to real money. The free 24-page audit calculates it and tells you what is worth rebuilding.

Assess Your Technical Debt
The challenge
Technical debt is the quiet tax on every site that has been running for more than two or three years. The WordPress site with 32 plugins nobody knows the purpose of. The Squarespace site costing you an extra $300/mo in workaround plugins. The custom dev shop you paid $40k three years ago who has not touched the site since. You can tell something is off because the simple jobs take longer than they should. Updating a service page eats an afternoon instead of five minutes. The mobile site is slow and your team cannot pin down why. And every quarter the SEO retainer goes up while the rankings stay flat. The hard part is quantifying any of it. Costs sit hidden in slow loads, security patching, plugin licensing, and the SEO money you keep paying because the site keeps fighting you.
How we solve it
Our free 24-page audit is the deliverable. We run Lighthouse against your site, we crawl every page and grade the schema markup, we probe six AI engines to see which ones are already citing you and which are not, we benchmark your page weight and Core Web Vitals against the typical site in your industry, and we calculate the total annual cost of staying on the current setup (hosting, plugin subscriptions, SEO retainer, conversion losses from slow load times). We give it to you straight: sometimes the answer is patch the existing site, sometimes the answer is rebuild at the Site, Story, or Engine tier. House rule: any rebuild we recommend comes in below your current annual spend. No card required for the audit. We just email it to you.

Key benefits

The cost, in dollars

We put a number on the debt: conversions lost to a slow site, developer hours burned keeping it alive, and the revenue walking out the door while it limps along.

A report your boss will read

The audit is built for the person who signs off the budget: plain charts and business numbers, plus a ranked list of what to fix first.

Three clear ways forward

Optimize, modernize, or replatform. Each one comes with its likely return and timeline, and an honest read on the risk, so leadership can pick with their eyes open.

Our process

  1. 01

    Automated Technical Assessment

    We point our tooling at your current CMS: performance profiling, a security scan, a dependency check, and code-quality measures.

  2. 02

    Stakeholder Interviews

    We talk to your developers, your editors, and your marketing lead to learn what the current setup actually costs them day to day.

  3. 03

    Business Impact Quantification

    We turn each technical finding into a business number, dollars lost and hours wasted, and add them up into a total cost of ownership.

  4. 04

    Remediation Plan Delivery

    We hand over a written report with three options, optimize, modernize, or replatform, each priced with a return estimate and a timeline.

$340K annual technical debt cost identified

The hidden yearly cost a CMS audit typically turns up, once you add lost conversions and developer overhead to the bill for keeping it secure.

14-month average payback period

Clients who act on the audit usually earn back the cost of a rebuild inside 14 months, between the speed gains and the hours saved.

Ready to get started?

Get a free audit and see exactly where you stand.

Assess Your Technical Debt
Quick answers

Frequently asked.

Your competitors aren't paying attention
Better
website.
More customers.
For less than your current SEO bill.

Get a free 24-page AEO audit. No card. No call. Just the report.

We rebuild small business websites for AI search and keep them ranked monthly. The audit is free, the proposal comes in below your current spend, and the work is verifiable on four live case studies.