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Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦
Platform Rebuilds

You outgrew the Squarespace template. The bookings show it.

Squarespace got you online in a weekend three years ago. Now you are quietly losing customers to faster, AI-discoverable sites. We rebuild on a modern React stack with AEO baked in.

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The challenge
Squarespace was fine when the site went up. The catch is what comes after. Template layouts cap conversion work because you cannot A/B test hero sections, personalize landing pages by service area, or wire in a real lead capture flow. Performance is bounded by Squarespace shared infrastructure: typical mobile Lighthouse scores under 50, LCP over 3 seconds, AI crawlers struggling to parse what they fetch. Schema markup is locked to the basic types Squarespace exposes, which means no PersonJsonLd, no LocalBusiness with proper service-area arrays, no custom HowTo. Customers who know what good looks like recognize a Squarespace template at a glance, and that perception costs you.
How we solve it
We rebuild on a modern React stack we maintain ourselves: TypeScript + React (Vite, Next.js, or TanStack Start), Tailwind, shadcn/ui. Static generation, edge delivery, sub-2-second loads on 4G, mobile-first, Lighthouse 90+. Your brand design carries across, often with a refresh, and we preserve every URL with proper 301 redirects so SEO equity stays put. Schema markup goes from Squarespace baseline to full LocalBusiness, Service, FAQPage, HowTo, PersonJsonLd, Review, and industry-specific schemas like Dentist or HomeBuilder. AEO ships baseline (llms.txt, AI-bot allowlist, monthly AI-traffic tracking on cite-met.com). Most Squarespace rebuilds land at the Story tier ($5,000) or Engine tier ($9,000) depending on whether you need programmatic SEO for multiple locations or service areas.

Key benefits

You can finally tune for conversion

Custom components, A/B tests, and per-service-area landing pages let you work on every step of the buyer journey. None of that is possible inside a Squarespace template.

Performance that holds up

Static generation and edge delivery bring loads under a second. Your Core Web Vitals go green and stay there, which helps both rankings and the visitor.

It does not read as a template

A buyer who knows the difference cannot spot a template here, because there is not one. A custom build tells them your team takes the work seriously.

Our process

  1. 01

    Experience & Content Audit

    We list every page, content block, integration, and custom element on your Squarespace site, then sort what stays, what improves, and what gets rebuilt.

  2. 02

    Design System & Architecture

    We design a component-based React frontend on a headless CMS, so your marketing team edits without waiting on a developer.

  3. 03

    Custom Development

    We build the new site in Next.js: interactive components built for you, layouts tuned for conversion, and speed engineered in from the start.

  4. 04

    Content Migration & SEO Preservation

    We move all your content over and redirect every old URL, so the search equity you built up stays with you through the switch.

  5. 05

    Launch & Optimization

    We launch in stages, watch performance and conversions, and tune the new site in the first weeks so the gains show up early.

Proof you can check

4 → 30

pages for Starlit Homes, a NetZero builder whose self-built site became a page per model plus a building-science blog.

Read the case study

6 → 190+

pages for Zebra Home Cinema, rebuilt from a 6-page WordPress site with 22 city pages and 96 posts.

Read the case study

90 days

for Lotso Travel's blog to rank one slot under Rogers and Telus on Canadian roaming-versus-eSIM searches.

Read the case study

Ready to get started?

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Related insights

Strategy & Process

WordPress Bloat vs. AI-Native Architecture: The Executive Guide to Replatforming

Explore related solutions

WordPress to Headless Migration

We rebuild small business sites off WordPress onto a modern stack (TypeScript + React + Vite or Next.js or TanStack Start), Lighthouse 90+, AEO baked in, and a content workflow your team can actually use.

Core Web Vitals Optimization

Slow sites bleed mobile visitors and rankings, and they lose AI citations too because the crawlers cannot fetch a page in time. We rebuild for sub-2-second loads on 4G, with Lighthouse 90+ as the floor.

Wix to Custom Migration

Wix renders pages with heavy client-side JavaScript that AI crawlers struggle to parse. We rebuild on a modern React stack with server-rendered pages and full schema markup so the engines can actually read your content.

Industries that ship this

Boutique Retail

Boutique retailers sites with Store schema.

Restaurants

Restaurants and cafes sites with Restaurant schema.

Fitness Studios

Fitness studios and gyms sites with ExerciseGym schema.

Real Estate

Real estate agents and developers sites with RealEstateAgent schema.

Want to verify?

Industry sources we cite.

3 links · External

Quick answers

Frequently asked.

Squarespace templates cap what you can do: limited conversion work, bounded performance, no room to build something that stands apart. A custom React site lifts those caps and keeps the easy editing your team relies on. For brands selling to enterprise buyers, the upgrade quietly says you take engineering seriously, and removes a credibility ding you may not know you are taking.

Yes. Every custom React frontend we ship sits on a headless CMS with a clean visual editor. Your marketing team builds pages, edits content, swaps media, and publishes without touching code, with more room to move than Squarespace gave them.

Most Squarespace rebuilds land at the Story tier ($5,000) for a content-heavy site with custom design, or the Engine tier ($9,000) when you need programmatic SEO for multiple locations or service areas. Simple sites can land at the Site tier ($2,500). Free 24-page audit will scope it precisely.
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We rebuild small business websites for AI search and keep them ranked monthly. The audit is free, every price is published, and every site in the portfolio is live for you to open.

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