We build editorial websites for concept stores, indie fashion houses, and design boutiques that sell on taste. A page per designer, a detail page per product with pricing and ratings, an editorial blog under Article and Person, and Cite-met AI-search traffic tracking across six AI engines so you can see the AI crawlers reading your pages as the queries your customers actually type ('Toronto Issey Miyake stockist,' 'Aesop and Le Labo in Montreal') start landing on your shop instead of someone else's.
“Our Shopify theme looks like every other store on Queen West.”
The buyer chose you for taste, then landed on a template that flattens it back into the same indie-retail uniform.
“Vogue covered us, the designers we stock are in the article, and we still don't rank for any of their names.”
Without a page per designer, the AI tools and Google can't tell that you actually stock the names you stock.
“We pay $1,200 a month to an agency and they keep pitching us Instagram reels.”
The agency optimises for the channel they understand, not for the searches you could be winning or the editorial layer the shop's voice deserves.
“Our newsletter is the most valuable thing we own and the sign-up is a footer afterthought.”
The boutique's highest-intent capture surface gets the least design love, and you find out at the next sample sale.
“Pinterest sends people to product pages with no OG image and they bounce.”
Without a proper preview image on every product link, the sharing your buyers actually do does nothing for you.
Somebody hunting a specific brand, cut or maker is the easiest customer you will ever get, because they have already decided. The only question is whether they find you or the chain that carries it too. These are the three moments where they either come to you or to the chain down the road.
Where can I find this label in Toronto, who stocks this size, who carries this maker. The answer names two or three shops. Getting in takes what you already know by heart written down on the page: the brands you carry, what makes each one worth carrying, and what you keep in stock rather than order in.
Illustration. The business is invented and the wording is ours, so nothing here claims a result we have not measured.
These searches are specific and they convert, and today they mostly land on a blog listicle or a marketplace selling the same thing without your name on it. A page for each brand and category you carry puts your shop in front of somebody who is already sold on the product and only deciding where to buy it.
Illustration. The businesses are invented and the wording is ours, so nothing here claims a result we have not measured.
Do you have it in my size, do you hem, what weight is this. Those messages arrive across five different apps and get answered whenever somebody has a spare minute. An assistant on your own site answers instantly, holds the piece, and tells your floor staff who is coming in for it.
Mock-up. A real one is briefed on your own prices, hours and policies, and sends the enquiry wherever you want it.
Monthly plan (search and AI work included at every tier)
Prices shown exclude applicable taxes.
See the full pricing and tier breakdownFree audit
You hand us your web address and we send back a scored report: how fast the site loads on a phone, whether Google and ChatGPT can actually read it, how often they mention you today, and the gap between what you have and what boutique retailers need to show up in 2026. A web address is all we need.
We build and rank boutique retailers sites across Canada and the UK. Our Toronto page goes deep on the local market; for any other city, tell us on the audit and we tailor the build to it.
