We build editorial websites for concept stores, indie fashion houses, and design boutiques that sell on taste. A page per designer, a detail page per product with pricing and ratings, an editorial blog under Article and Person, and Cite-met AI-search traffic tracking across six AI engines so you can see the AI crawlers reading your pages as the queries your customers actually type ('Toronto Issey Miyake stockist,' 'Aesop and Le Labo in Montreal') start landing on your shop instead of someone else's.
“Our Shopify theme looks like every other store on Queen West.”
The buyer chose you for taste, then landed on a template that flattens it back into the same indie-retail uniform.
“Vogue covered us, the designers we stock are in the article, and we still don't rank for any of their names.”
Without a page per designer, the AI tools and Google can't tell that you actually stock the names you stock.
“We pay $1,200 a month to an agency and they keep pitching us Instagram reels.”
The agency optimises for the channel they understand, not for the searches you could be winning or the editorial layer the shop's voice deserves.
“Our newsletter is the most valuable thing we own and the sign-up is a footer afterthought.”
The boutique's highest-intent capture surface gets the least design love, and you find out at the next sample sale.
“Pinterest sends people to product pages with no OG image and they bounce.”
Without a proper preview image on every product link, the sharing your buyers actually do does nothing for you.
Somebody hunting a specific brand, cut or maker is the easiest customer you will ever get, because they have already decided. The only question is whether they find you or the chain that carries it too. These are the three moments where they either come to you or to the chain down the road.
Where can I find this label in Toronto, who stocks this size, who carries this maker. The answer names two or three shops. Getting in takes what you already know by heart written down on the page: the brands you carry, what makes each one worth carrying, and what you keep in stock rather than order in.
Illustration. The business is invented and the wording is ours, so nothing here claims a result we have not measured.
These searches are specific and they convert, and today they mostly land on a blog listicle or a marketplace selling the same thing without your name on it. A page for each brand and category you carry puts your shop in front of somebody who is already sold on the product and only deciding where to buy it.
Illustration. The businesses are invented and the wording is ours, so nothing here claims a result we have not measured.
Do you have it in my size, do you hem, what weight is this. Those messages arrive across five different apps and get answered whenever somebody has a spare minute. An assistant on your own site answers instantly, holds the piece, and tells your floor staff who is coming in for it.
Mock-up. A real one is briefed on your own prices, hours and policies, and sends the enquiry wherever you want it.
Monthly plan (search and AI work included at every tier)
Prices shown exclude applicable taxes.
See the full pricing and tier breakdownFree audit
You hand us your web address and we send back a scored report: how fast the site loads on a phone, whether Google and ChatGPT can actually read it, how often they mention you today, and the gap between what you have and what boutique retailers need to show up in 2026. A web address is all we need.
We can stay on Shopify. Most boutiques do, and the Story and Engine tiers are scoped to build the per-designer pages, the editorial blog, and the groundwork on top of your existing Shopify back-end without forcing a replatform.
The Studio tier is where a headless migration makes sense, usually because the boutique has outgrown what the theme layer can express. We've handled this kind of migration before, and the free audit covers whether you actually need it or not. If you don't, we'll say so.
The pages we build are stockist pages, written in your curatorial voice, naming the designer's brand correctly. They're closer to a buyer's notes than a brand microsite. We don't reproduce protected imagery, we don't copy brand copy, and we don't claim partnership we don't have. If a brand has specific stockist rules, we follow them.
What the pages do is make it possible for ChatGPT, Perplexity, and Google AI Overviews to correctly tell a customer that you stock the designer when they ask. The audit includes a check against the most-asked queries for the designers you carry.
Shopify Plus partners build commerce. We build the editorial and search layer on top of commerce. Most Shopify agencies are exceptional at conversion-rate work and the checkout funnel, and we don't try to compete on that. What we add is the per-designer pages, the per-product detail pages with pricing and ratings, the properly-attributed editorial blog, the automatic share-image pipeline, and the traffic tracking that splits human, search, and AI-crawler visits.
If you already have a Shopify Plus partner you love, we work alongside them. See the solutions overview for how we scope the split.
For a boutique with 10 to 20 stocked designers and a working Shopify back-end, the usual scope is the Engine tier at $9,000 plus Local at $300/mo. If you are a single-shop boutique with a tight roster, Site or Story is the right size.
If you're a multi-location concept store with a custom back-end, Studio is the honest answer. The free audit ends with the actual quote, not a calendar invite for a deck.
Yes. The newsletter is the boutique retailer's most underused asset, and we build the sign-up surfaces (designer-specific notify-me, sample-sale priority, behavioural triggers) into the site as part of the Story and Engine tier scope. We don't run the campaigns ourselves, but we integrate cleanly with Klaviyo, Mailchimp, Beehiiv, and the rest, and we hand the segmentation logic over to whoever's running your CRM.
The honest answer is six to twelve weeks to get read and indexed, and three to six months for the mentions to compound. We track AI-search traffic through Cite-met across ChatGPT, Perplexity, Google AI Overviews, Claude, You.com, and Bing Copilot, so you watch the AI-crawler traffic climb before the conventional analytics catch up.
We've covered the why and how at length in our audit walkthrough, and the portfolio shows the indexing curve for the analog cases we have shipped.
Boutique retail shares more than people expect with our work for restaurants (the editorial register, the menu-of-the-house posture, the warmest-sensory voice) and our work for AV installers (the high-touch luxury client, the groundwork, the per-product depth). If you want a sense of where the studio sits on those neighbouring patches, the restaurants hub and the AV installers hub are the two closest analogs.
We build and rank boutique retailers sites across Canada and the UK. Our Toronto page goes deep on the local market; for any other city, tell us on the audit and we tailor the build to it.
