The bands we see: $800 to $1,500 a year for a template site, $500 to $2,000 a month for a dental or legal marketing specialist who leases you a site and runs ads on top, $3,000 to $8,000 for a one-time custom build, and $15,000 to $40,000 for a full build with new branding. The specialists are expensive partly because they know a practice can afford it.
The leasing problem
A lot of practice websites are leased rather than owned. At $700 a month that is $8,400 a year, forever, and if you stop paying the site disappears, including every page that was finally bringing in the treatments or matters you wanted. A build you own costs less by year two and keeps working after that.
What we charge
Build, one time
- Site at $2,500 covers up to 8 pages: home, about, contact, three main services, a team page and new patient or client information.
- Story at $5,000 covers up to 15 pages plus the writing setup: a real profile per practitioner, a proper page per service, and your most-asked questions written down.
- Engine at $9,000 builds 200+ pages: every service crossed with every area you serve. For groups and firms in crowded cities.
- Studio at $15,000 and up covers multiple locations, deep booking integration, or intake that routes by matter type.
Monthly, optional
- Care at $60/mo is hosting, upkeep and a monthly report on how people are finding you.
- Local at $300/mo adds a post a month, your Google Business Profile and local listings work.
- Growth at $700/mo adds four posts a month, work to get other sites linking to you, and tracking against nearby practices.
- Authority at $2,000+/mo adds press and original research for practices that want to own their area outright.
What about the marketing specialist at $1,400 a month?
Some are genuinely good and worth it, particularly if they are running ads that produce bookings you can trace. The test is whether you can point at what changed on your website in the last quarter. Our Story build plus the $300 plan is $8,600 in year one and $3,600 a year after, and you own the result.
Where to start
The audit is free and the proposal lands in under two days. Site or Story builds run two to four weeks.