Modern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI search
The lab

Experiments we kept around.

Motion and scroll-narrative pieces that used to live on the homepage. We moved them here so the homepage could breathe and these could still exist. The work was fun. We may turn each one into a proper write-up later.

Experiment 01

Pricing polemic, scrolling

A scroll-driven argument for moving off legacy WordPress maintenance toward AI search visibility, which originally sat in the middle of the homepage.

Stop paying for WordPress maintenance. Start getting cited in AI search.

The studio toolkit in the order we use it: cite-met.com (open-source citation tracker across 6 AI engines) for diagnosis, mahmouds-seo-guide-v3 (1,000+ source SEO knowledge base) for strategy, GiveFeedback.dev for collaboration and feedback, slop-cop (open-source writing-voice linter) for polish, and marketing-os (the Agentic Marketing Operating System) for operating retainers. Most of these are open-source skills at github.com/MahmoudHalat.

  • 01 · Diagnose: cite-met.com: Open-source AI citation tracker. Watches 6 engines (ChatGPT, Perplexity, Gemini, Claude, Copilot, Google AI Overviews) and tells you which prompts mention your business, which ones quietly mention a competitor instead, and where the gap is.
  • 02 · Strategize: mahmouds-seo-guide-v3: Open-source SEO and AEO knowledge base distilled from 1,000+ expert sources. Lives at github.com/MahmoudHalat and powers every content brief we ship, so the pages we build sound like a person who has read the field rather than a junior copywriter winging it.
  • 03 · Build: GiveFeedback.dev: Structured client feedback in controlled rounds. Scope protection, contradiction detection, AI-powered reports. Same product that took the $100K Lovable Shipped grand prize against 5,800 builders, which we still find slightly surreal.
  • 04 · Polish: slop-cop: Open-source writing-voice linter. Catches the 45 AI-slop patterns and 150-odd vocab tells (delve, leverage, navigate the complexities, the rest of the LLM stock vocabulary) before anything ships under your name. Every page on this site goes through it.
  • 05 · Operate: marketing-os: Open-source Agentic Marketing Operating System (v3, CC-BY 4.0). 280+ primary sources, 42 case studies, eight domains, a six-archetype agent fleet. The framework we run across every retainer (Care, Local, Growth, Authority) so the work compounds rather than restarting each month.

Stop Paying for Website Maintenance.
Start Dominating AI Search.

The studio toolkit, in the order we use it. Mostly open-source skills from github.com/MahmoudHalat that anyone can lift.

cite-met.com

#open-source#ai-citations
mahmouds-seo-guide-v3

mahmouds-seo-guide-v3

#open-source#seo

GiveFeedback.dev

#$100k-winner#saas

slop-cop

#open-source#voice

marketing-os

#open-source#framework

Experiment 02

Credentials, choreographed

A pinned-scroll credentials wall built around the line "Built by Innovators. Trusted by Market Leaders." Three.js cubes assemble as you scroll past credentials.

Built by Innovators.
Trusted by Market Leaders.

A Toronto web studio that rebuilds local-business websites so ChatGPT, Perplexity, and Google AI Overviews cite you by name. Mostly we ship the work; sometimes we open-source the toolkit at github.com/MahmoudHalat.

01

$100K Lovable grand prize

We built GiveFeedback.dev solo in six weeks and took the $100K Lovable Shipped Season 1 grand prize against 5,800 builders, which settled the question of whether the operating model holds up against a clock.

02

Guest lecturers at U of T

Guest lecturers at the University of Toronto Master of Health Informatics program (AI Risk Management), which is one of the few rooms where the audience reads the framework before the talk starts.

03

A decade in healthcare AI

Ten years at Verto Health (employee #2 to 80, 100+ deployments, 10M+ patient journeys, the platform that ran roughly a quarter of Canada's daily COVID doses), plus patent WO2025147762A1 on the clustering method underneath all of it.

Experiment 03

Offerings as a kinetic marquee

Studio offerings rendered as a 3D scroll marquee with fold-reveal headlines. The visual treatment outweighed the message, so it moved here. The Toronto local-business positioning still lives on the homepage, just calmer.

Experiment 04

Stand out, in serif italic and sans bold

Cinematic black canvas with mixed-weight typography: WE'LL HELP YOU STAND OUT & RANK IN AI SEARCH FOR LESS*. A scrolling row of dots passes through with the S&S monogram in the middle. Used to live above the fold on the homepage.

WE'LL
HELP YOU
STAND OUT
& RANKIN
AI SEARCH
FOR LESS*

*Less than your current SEO bill, that is. Rule of the house, we always quote below what you're paying now. Floor is $60 a month.

For the calmer homepage version of all this, visit spaceandstory.co, and to see the finished client work rather than the experiments, browse the portfolio.