What a law firm website really costs in Toronto.
Law firm websites are priced on two things: how many practice areas need a real page, and whether the site is bought or leased from a legal marketing platform. Here's what Ontario firms pay in 2026, and the Law Society rules that decide what the copy is allowed to say.
In Toronto, a law firm website costs $3,000-$8,000 CAD for an agency template site and $10,000-$20,000 for a mid-tier custom build, with multi-office firms past $35,000. Legal marketing platforms like Scorpion don't publish prices and typically run SEO and technology on a 12-month term. Space & Story builds run $2,500 to $15,000+, with the copy written to the Law Society's marketing rules and the code yours.
What actually drives the price.
A page per practice area
Family law, wills and estates, and real estate closings are three different clients searching three different ways. A firm that wants to be found for each needs a page about each, written by someone who understands the work. Page count, and who writes the pages, is most of the spread.
What the Law Society lets you say
Rule 4.2-1 requires marketing to be true, accurate and verifiable. Quoting a settlement needs a statement that past results don't predict future ones, superlatives like "best" and "#1" count as rankings, and "specialist" is reserved for certified specialists under Rule 4.3-1. Copy written to that standard from day one takes more care, and saves a rewrite.
Intake that fits how you take matters
A contact form is easy. An intake form that asks the matter type and the other party's name, routes by practice area, and doesn't invite someone to type confidential details before you've run a conflict check takes thought. Routing intake into your practice management software is Studio work at $15,000+.
Bought, or leased
Legal marketing platforms bundle the site with SEO and ads on a term contract, and the site often runs on their own CMS. Even when you keep the content, moving off means paying someone to rebuild it. A site you own outright, on code you hold, has no exit cost.
Tier by tier, against the market.
Same scope, honest numbers. Here's what each rung costs elsewhere, and what we put in the box that they charge for.
Site
$2,500You need to look credible and get found, without an agency retainer.
Boutique agencies start around $5,000-$15,000 for a comparable custom site. Freelancers and Webflow studios run $2,000-$8,000. Almost none include the copywriting.
- Boutique agency (custom)$5,000-$15,000Copy usually a separate line item or your job; ownership rarely spelled out.
- Freelancer$2,000-$8,000No copy, thin strategy, single point of failure, quality varies.
- Webflow / Framer studio$2,000-$8,000+Polished, but the site lives on their platform, with $14-$200/mo rent forever and clunky export.
- Wix / Squarespace DIY~$500/year + your timeA template anyone can spot, plus dozens of your own hours. You rent it, you never own it.
- 100% original copy on every page (agencies bill $300-$750/page for this, often $4,500-$11,000 for a full site)
- Set up so Google and the AI tools are welcome and can read every page
- You own the code and the content outright, domain included, with no platform rent
Priced like a freelancer or a Webflow studio, scoped like a boutique agency, with the copy that both of them charge extra for already in the box.
Story
$5,000You have content (videos, podcasts, talks) that should be working for you.
A custom boutique build with a design system runs $8,000-$18,000, and that's before anyone writes a word of copy.
- Boutique / mid agency$8,000-$18,000Design system included at this band; copywriting still quoted on top.
- Full-site copywriting (separate)$4,500-$11,000What you'd pay an agency to write 15 pages, à la carte, if it isn't bundled.
- Freelancer + writer (stitched)$5,000-$12,000Two contractors on two timelines, with you as the project manager in the middle.
- A full design system, not a template
- A blog seeded with 5 original posts
- Your YouTube and podcast back catalogue transcribed and written up as real pages
- All copy written by us and run through our open-source anti-slop audit
Roughly 40-65% below a comparable boutique build, with the copywriting that the market bills at $4,500-$11,000 already included.
Engine
$9,000You cover many services or locations and need a page for every one.
A mid-size agency quotes $20,000-$40,000 for a build at this scale. Programmatic-SEO shops sell it as a $2,500-$5,000/month retainer that never ends.
- Mid-size agency (project)$20,000-$40,000More than most agencies' minimum for a static brochure site.
- Programmatic-SEO retainer$2,500-$5,000/mo$30,000-$60,000 in year one, and you're renting the pages. Stop paying and the work stops.
- DIY programmatic tooling$500-$2,000/moThe software, not the strategy or the copy. You still build and write it all.
- The whole engine shipped once, as an asset you own, not a monthly rental
- All generated copy written by us, tuned to the template's keyword pattern
- Source-data structuring (your spreadsheet becomes the page set)
- Every page described properly, with an internal-linking map
Own the engine for a one-time $9,000 instead of renting an SEO team at $2,500-$5,000 a month. You keep the pages either way.
Studio
$15,000+You need software, not just a website: booking, ecommerce, a portal, a dashboard, an agent.
Custom app work (ecommerce, booking, dashboards) runs $15,000-$50,000+, with a booking system alone often landing near $50,000.
- Custom ecommerce$15,000-$40,000+Cart, checkout, inventory, integrations; copy almost never included.
- Booking / portal build$20,000-$50,000A 3-month custom build is the norm at agencies.
- Custom web app / SaaS$20,000-$120,000Scales with scope; ongoing cloud infrastructure on top.
- A discovery + scoping session ($1,500 value), included
- The same senior $150/hr rate, where agencies bill $175-$350/hr
- Everything in Engine underneath the app: the site, the pages, the search work
Starts at $15,000, the floor where agencies begin quoting app-class work, at a senior rate well below theirs.
What a law firm website costs in Ontario in 2026
Squarespace, Wix or WordPress.com, built by you. Workable for a solo practice with no time to spare on it.
Wide range because the scope is wide. Ask who writes the copy and who checks it against the Law Society's rules.
A theme customized to your brand. Faster and cheaper than custom, and it looks like a theme.
The mid-tier custom build in the GTA. Enterprise and multi-office firms run $35,000-$75,000+.
No public flat price. Technology and SEO typically on a 12-month term, and the site lives on their CMS, so leaving means a rebuild.
What the market bills separately.
The sticker price is rarely the real price. These are the add-ons that show up later on someone else's invoice, and don't on ours.
The rule of the house
Every number is published. Work out what this costs before you speak to anyone, and only book the call once you have decided it is worth it.
Questions, answered straight.
How much does a law firm website cost in Toronto?
Ontario pricing guides put an agency template site at $3,000-$8,000 CAD, a freelance build at $2,500-$10,000, and a mid-tier custom site in Toronto at $10,000-$20,000. Multi-office and enterprise firms run $35,000-$75,000+. Space & Story builds run $2,500 to $15,000+, copy included, and you own the code.
What does Scorpion or another legal marketing platform cost?
There's no public flat price. Scorpion prices by the mix of services, its marketing technology and SEO typically run on a 12-month term, and the site sits on its own CMS, so leaving means another vendor rebuilds it even though you keep the content. Get the term, the exit terms and the full monthly number in writing before you sign.
What do the Law Society's advertising rules mean for my website?
Rule 4.2-1 says marketing must be true, accurate and verifiable, and not misleading or against the public interest. The commentary flags dollar amounts recovered or past wins without a statement that past results don't predict future ones, and superlatives like "best" or "#1." Rule 4.3-1 bars calling yourself a specialist unless the Law Society has certified you. We write to the stricter reading. This isn't legal advice on your own obligations.
Do I need a separate page for every practice area?
If you want to be found for it, yes. Someone searching for a wills lawyer in Etobicoke is not served by a page that lists twelve practice areas in a sentence each. A Story build covers up to 15 pages, and an Engine build makes a page for every practice area in every part of the city you serve.
What does law firm SEO cost every month in Toronto?
One Ontario guide puts Toronto law firm SEO at $3,000-$10,000/mo for most practice areas and $5,000-$15,000/mo for personal injury and criminal. Our plans are $300, $700 and $2,000+ a month, month-to-month, and say exactly what gets shipped at each level. Compare the deliverables, not just the number.
Where the numbers come from
website.
More customers.
Get a free 24-page site audit. No card. No call. Just the report.
We rebuild small business websites for AI search and keep them ranked monthly. The audit is free, every price is published, and every site in the portfolio is live for you to open.