How we grow buyer traffic.
We build websites for local businesses, then grow them on a monthly plan. We do the work ourselves: new pages, fixes, business listings, and reviews asked for and answered, so you show up in Google and in AI answers. We count that growth in buyers and enquiries, not total visits.
Plans run from Local at CA$300 a month, through Growth at CA$700, to Authority at CA$2,000+. See what each includes.
Get your baseline auditWhat we count
Only buyer searches count as growth.
People searching your business name were coming anyway. People searching for what you sell, where you sell it, are new customers. We sort every Google click into one of these groups, and AI answers get the same test: we only track questions a buyer would ask.
- Buyer searchesWhat you sell, where you sell it
- 193
- Your own nameContext, never a win
- 97
- Just readingHow-to and research searches
- 3
Google clicks on a demo site, last 28 days.
The goal ladder
Five goals, each built on the one below.
We build from the bottom up, starting with trust. We report from the top down, because enquiries are what you hired us for.
- G1EnquiriesForms, calls, bookingsThe goal
- G2BuyersVisits from AI assistants and from buyer searches
- G3SeenYou show up: Google’s top 10, named in AI answers
- G4FoundYour pages are in Google, and AI assistants can read them
- G5TrustBusiness profiles, directory listings, mentions
Wins and context
What we count as a win.
Counts as a win 5
- EnquiriesForms, calls and bookings, with spam filtered out.
- Visits sent by AI assistantsA person who clicked through from an answer in ChatGPT or a similar assistant.
- Clicks on buyer searchesSomeone searching for what you sell, where you sell it.
- Target searches in Google’s top 10The buyer searches we target for you, one page per search.
- Named, or linked, in AI answersCounted separately. A link to your site is the stronger result.
Shown as context 3
- Clicks on your own nameThose people were looking for you already.
- Total visitsBots inflate them.
- AI-visibility grader scoresFourteen of these tools, tested on the same site, gave scores from 28 to 100 (Orbit Media).
These still appear in your report, marked as context, so you see everything.
How we choose the work
How we choose each week’s work.
63 methods, each one backed by research.
- Content14
- Entity and trust12
- Foundation11
- Measurement9
- Indexing8
- AI access7
- Strategy2
Each method serves one of the five goals, and your plan decides which apply. We check every method on your site and mark it done, partial or missing, with the evidence behind the mark.
Every task gets a score out of 100.
The score weighs the goal a task serves, its likely impact, your plan, any numbers that are slipping, and the effort. We finish work that’s already in progress first, then fill the week with the highest scores that fit our hours.
Every Monday we read the new research.
We go through new search and AI research from the people who measure it, such as Google Search Central and Ahrefs. Each finding is tied to the method it affects and gets one of four verdicts: adopt, test, watch or reject. An adopted finding goes into every plan that uses the method it affects.
We log every change and check what it did.
We log each change the day it goes live, then compare the 28 days after with the 28 days before. On the demo site, letting AI assistants read every page was followed by 59% more visits from them. A steady run of answered reviews was followed by a 37% drop in those visits. The drop stays in the log beside the win, and we look into what caused it. For real numbers across the sites we run, see our results.
Where the growth comes from
Where the extra buyers come from.
Buyer searches where you’re close to the top.
A buyer search where you sit at positions 4 to 20 in Google is seen often and clicked rarely. We list each one with an estimate of the extra clicks a month at position 3, and work the biggest first. On the demo site, one search alone is worth an estimated 105 more clicks a month.
AI answers that name you, and answers that link to you.
When you join, we agree a fixed set of buyer questions with you, so the trend stays fair. We ask each question at least three times on each assistant, because answers change from one ask to the next. We count two numbers: named in the answer, and linked to your site as a source. Being linked is the stronger result.
How the work runs
When each part of the work happens.
- Every Monday
- A health review of your site and the research sweep.
- Twice a week
- An indexing sweep that finds and fixes what keeps your pages out of Google.
- The 1st of the month
- Your report: visits from AI assistants, buyer searches and enquiries, in plain words. It’s your data only, and you can save it as a PDF.
- Every quarter, on Growth and Authority
- A technical audit and a research brief on your market.
AI answer checks run every week on Growth and Authority, and every four weeks on Local.
Start with an
audit of your site.
Get your baseline audit The audit shows where your site stands today in Google and in AI answers. If you join a plan, we measure every goal against it, so you can see how far each number has moved.
See what each plan includes