Streamcell.
From the demo.
Into the world.
They gave us a demo environment. We turned it into 100 product videos, a website, a conference game and a print collection.
Visit Streamcell100 videos.
One real product.
The starting point was access to a demo environment. We worked through Streamcell’s workflows to understand what people do in the product, then made short videos that show those actions clearly.
Understand the workflow
Follow records, roles and handoffs in the demo environment. Find the useful moment in each task.
Make it visible
Turn those moments into focused product videos: health cases, forms, linked records, searches and automation.
Put it in context
Use the videos where they answer a question, alongside role-specific pages for veterinary, facility and compliance teams.
Shown here: two examples from the product video collection. These are demonstration workflows.
Don’t just tell them.
Let them play.
Shift turns a vivarium shift into a short, playable experience. Visitors choose a role, spot problems on a rack and get them to the right people, then try again with the assistant.
A game made for the conference floor, with difficulty choices, a score and a reason to stop at the booth.
Play ShiftThe same story.
In the room.
The website’s green palette, organic mark and clear product language carry into the conference materials: a backdrop, pull-up banner, leave-behind and table runner.
One identity, many formats.
The backdrop introduces the product at a distance. The banner gives a passer-by a reason to look. The leave-behind carries the explanation away from the booth.
The website, videos, game and print materials all come from the same understanding of the product.