Modern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI search
Digital case study

Xact Design Inc.

AEO and local search for a 25-year GTA remodelling firm

A web rebuild for a GTA kitchen and bathroom remodelling firm working since 1998, leading with their project gallery and built for local search across the markets they serve.

Xact Design Inc.

Client

Xact Design Inc.

Completed

June 2024

Challenge

An outdated site that left local search traffic on the table for a firm working since 1998

Solution

SEO-first rebuild leading with the project gallery, with structured content and GTA local targeting

Cite-metAEO ScannerReactResponsive DesignSEOGallery

Xact Design Inc. has remodelled kitchens and bathrooms across the Greater Toronto Area since 1998. Twenty-five years of finished projects is the asset that wins them work, and their old site barely showed it. So the rebuild leads with the gallery.

Completed projects carry the homepage, photographed in enough detail that a homeowner can judge the finish before they ever call. Each service, from full kitchen renovations to custom cabinetry to bathroom remodels, gets its own page with a plain description, a walk through the process, and a clear path to booking a consultation.

The design stays premium without going cold: clean type, room to breathe, a warm palette. It's fully responsive and loads fast on mobile, which is where most homeowners first look for a contractor while they're still deciding who to trust.

SEO is built into the structure rather than bolted on after, with marked-up content, tuned meta tags, and local targeting aimed at the GTA towns Xact has worked for decades, so the site ranks where their buyers are searching.

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