Modern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI search
AI Search Visibility

AI engines do not rank websites. They recognize entities.

ChatGPT, Perplexity, and Claude build internal maps of who is an authority on what. If your business is a weak entity in those maps, no amount of on-page keyword work will get you cited.

Map Your Entity Authority Gaps
The challenge
Search moved from matching keywords to recognizing entities over the last 18 months, and that changed everything. The AI engines no longer match keywords to documents the way Google used to. They build internal representations of entities and answer by naming the ones they consider authoritative. Your business is one such entity, as are your owner and your service area. When those entities carry weak signals (thin structured data, an inconsistent Google Business Profile, no knowledge panel, no Wikipedia or Wikidata presence, few cross-platform mentions), the engines either skip you or mistake you for a competitor. So the thing holding you back is recognition, not ranking.
How we solve it
Entity work is part of every Story and Engine build, and it runs monthly on the Authority retainer. We start with an audit of how Google Knowledge Graph, Wikidata, and the major AI engines currently represent your business. Then we fortify the signals: tight LocalBusiness + Organization + Service schema on the site, PersonJsonLd on the owner with the knowsAbout and certifications fields populated alongside alumniOf and any awards, Google Business Profile cleaned and verified, citations on the directories that matter for your industry (HealthGrades for dentists, Avvo for lawyers, Houzz for home builders, Yelp for restaurants and auto shops). On Authority we run Wikipedia and Wikidata seeding for businesses that qualify, plus original research designed to get linked by industry sites. The goal is a business entity that AI engines recognize without ambiguity.

Key benefits

The engines know who you are

AI systems pin down your brand and your products, along with the subjects you are expert in, so they stop confusing you with a competitor down the street.

A real spot in the knowledge graph

Your brand holds a defined place in Google's Knowledge Graph and in Wikidata, and from there in the entity stores the major LLMs build.

Your owner counts as an authority

The engines treat your founder or lead as a known expert, which lifts the standing of everything published under their name.

Our process

  1. 01

    Entity Audit & Gap Analysis

    We map how the AI engines, Google Knowledge Graph, and Wikidata describe your brand today, and flag where they are wrong or silent.

  2. 02

    Knowledge Graph Fortification

    We build out your standing in Google Knowledge Graph, Wikidata, and the other databases the LLMs lean on.

  3. 03

    On-Site Entity Architecture

    We ship entity-rich structured data that names your brand and your products, along with the people behind them, as distinct things the engine can tell apart.

  4. 04

    Cross-Platform Entity Consistency

    We make your details match everywhere an AI engine might check: across directories and databases, on social profiles, and on the industry sites that matter in your field.

  5. 05

    Authority Signal Monitoring

    We watch how the engines describe you over time and shore up the weak signals as the models get updated.

Knowledge panel accuracy from 40% to 98%

We cleaned up the wrong attributions and filled the gaps in the knowledge panel for a technology brand.

5x increase in LLM entity recognition

Once the entity work landed, the major LLMs named the client in their category five times as often, and got the details right.

Ready to get started?

Get a free audit and see exactly where you stand.

Map Your Entity Authority Gaps
Quick answers

Frequently asked.

Your competitors aren't paying attention
Better
website.
More customers.
For less than your current SEO bill.

Get a free 24-page AEO audit. No card. No call. Just the report.

We rebuild small business websites for AI search and keep them ranked monthly. The audit is free, the proposal comes in below your current spend, and the work is verifiable on four live case studies.