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Digital case study

Mini Airport — A Marketing Site for an Air Traffic Control Game

A relaunched air traffic control game, on a site that teaches the game before anyone downloads it, with the airport running behind every word.

The website for Mini Airport's relaunch, an air traffic control game back on the App Store for iPhone, iPad, Android and Mac, with the game's own airport running behind every page.

A scroll through miniairportgame.com: the live voxel airport behind the page, one flight followed from hold to takeoff beside a working radar, thirty seconds of a shift, the two ways to play and the store links.

Client

Mini Airport

Completed

October 2026

Challenge

Mini Airport was coming back to the App Store after years away, and launching on Android and the Mac for the first time. Most people had never heard of it, and air traffic control sounds like a job, not a game. The site had to make a stranger want to play in the time it takes to scroll a page, and say plainly what it costs on each device.

Solution

Built the relaunch site around the game itself: its voxel airport runs live behind every page, and the homepage walks one flight from hold to takeoff beside a working radar, then shows thirty seconds of a real shift. Store links and prices sit at the top. Twelve mission walkthroughs, seven strategy guides and a press kit catch players who get stuck and anyone writing about the launch.

Live 3D site backgroundInteractive radar walkthroughMission walkthrough videosStrategy guidesPress kitAI-search monitoringLive 3D backgroundInteractive radar walkthroughMission walkthrough videosStrategy guidesPress kitFast mobile load

Mini Airport puts you in the control tower of a small, busy island airport. Every aircraft passes through your hands twice, once coming in and once going out, and every instruction is a single tap on its flight strip. The game first came out on the iPhone in April 2021, set at an airport modelled on Hong Kong, and then it went quiet. In October 2026 it came back on the same App Store listing, rebuilt from the ground up, and launched on Android and the Mac at the same time. A relaunch needs a home on the web, so we built miniairportgame.com.

The site has to sell a game most people have never heard of, in a genre most people think is too hard for them. Air traffic control sounds like a job, not a game. So the homepage doesn't describe the game; it shows it. The game's own voxel airport sits behind the whole page as a live, slowly moving scene: the terminal, the runway numbers, the sea around the island. The copy sits on top in bold yellow cards that echo the game's interface, and the first thing a visitor reads is three store buttons and a plain line on price: free on iPhone, iPad and Android, US$5.99 on the Mac with no ads.

Then the page teaches the game before anyone downloads it. "Follow a flight through your airport" walks one aircraft from the hold to takeoff in seven steps, each one a single tap, with a working radar beside it that plays the step as you read. Below that, thirty seconds of a real shift, then the moments that make it hard: holds that fill up, the wind turning the runway from 27 to 09, a bad landing closing it. "Two ways to play" sets the nine-mission campaign against Endless mode. By the bottom of the page, a visitor who knew nothing about air traffic control knows what a hold is and why fuel matters.

Behind the homepage, the site answers what players search for once they're stuck. Twelve walkthrough videos cover one mission each, and seven strategy guides cover holds and fuel, pushback, the runway, delays, three stars and high scores. A press kit carries the fact sheet, the trailer, screenshots and logos for anyone writing about the relaunch. It is all written plainly enough for ChatGPT, Gemini and Google's AI answers to repeat when someone asks for a good air traffic control game.

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