The quotes you will see land in four bands. A template on Framer or Webflow with a contractor assembling it runs $2,000 to $6,000 and looks the part until you need 200 programmatic pages. A boutique studio doing custom design and build runs $15,000 to $60,000 and is usually excellent and slow. A growth agency on retainer runs $4,000 to $12,000 a month and mostly buys you content volume. And building it in-house appears to cost nothing, which is the expensive illusion.
The in-house comparison
Two engineers for three weeks on a marketing site is roughly 240 hours. At a fully loaded $100 an hour that is $24,000 of engineering time, spent on work that does not touch the product, by people who would rather be shipping features. It also tends to produce exactly the site this page is about: technically clean, rendered client-side, no structured data, no programmatic surface, because those were nobody's job. The cost that hurts is the six months afterwards where every copy change queues behind the roadmap.
What we charge
Build, one time
- Site at $2,500 covers up to 8 pages, server-rendered with core structured data. Right for a seed-stage team that needs the marketing surface to stop embarrassing them before a raise.
- Story at $5,000 covers up to 15 pages plus the content pipeline: changelog, use-case pages, and posts produced from a recorded walkthrough.
- Engine at $9,000 is the 200+ page programmatic build. Every comparison, integration, use case and persona from one data file.
- Studio at $15,000 and up wires the marketing surface into the product: in-app onboarding, docs that rank, CRM-connected content, multi-region.
Monthly, optional
- Care at $60/mo is hosting, upkeep, and AI-crawler reporting through cite-met.
- Local at $300/mo adds a post a month and on-page work.
- Growth at $700/mo adds four posts a month, link acquisition, competitor tracking and a monthly strategist.
- Authority at $2,000+/mo adds digital PR, original research and the citation-building work that gets you named in AI answers.
What about Webflow or Framer?
Both are good tools and we will tell you when they are the right answer. They stop being the right answer at the point you need a few hundred generated pages, a real component system shared with the product, or content wired to something the platform does not integrate with. If you are under 20 pages and expect to stay there, a well-built Framer site is a perfectly rational purchase.
The rule of the house
The audit is free, the proposal lands in under two days, and Site or Story builds run two to four weeks. See North Stack for the rebuild pattern, or the rest of our work.