S&S.Co
Audit
Site
Industries
Explore
Try itFree
Free site audit

We scan your site for AI search readiness and email you a 24-page report with a prioritized fix list.

Get started
Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦
AI Search Visibility

Your content reads fine to humans. AI engines need it in machine format.

Schema markup is the translation layer between your content and ChatGPT, Perplexity, Claude, and Google AI Overviews. We bake it in at the template level so every new page ships with the right structured data automatically.

Get a Free Schema Audit
The challenge
A modern small-business site can quickly grow to hundreds of pages: service pages, location pages, team bios, FAQ pages, blog posts, model pages, project pages. Each page has facts an AI engine wants to use, but without schema markup those facts sit inside unstructured HTML that the engine has to guess at. One-time schema work goes stale the moment your content team adds a new page. The gap between what you have published and what machines can actually read just widens. Most competitors in your industry have not shipped any of it. The ones who have are the ones getting cited.
How we solve it
On every Engine and Studio build, schema is wired in at the template level so new pages ship with complete structured data automatically. We model your content types in TypeScript, generate JSON-LD at build time, and validate against schema.org. Organization, LocalBusiness, Service, Product, FAQPage, HowTo, Review, Person, BreadcrumbList, plus industry-specific schemas (Dentist, LegalService, MedicalBusiness, HomeBuilder, AutoRepair) that AI engines actually use for citations. Your content editor adds a service page, the schema is there. Adds a team member, PersonJsonLd is there. The validation step runs on every deploy and flags errors before they hit production. The work is included in Engine and Studio builds and maintained monthly on every retainer tier.

Key benefits

Every new page ships marked

A new page is born with its structured data already in place. No manual tagging, no schema debt piling up, no extra job for your content team.

A knowledge graph the engines can follow

We link the entities across your site (your business, your people, your services) into one map AI systems read to gauge what you know and how well.

Errors caught before they ship

Our validation step catches broken schema, markup that has been deprecated, and new opportunities while they are still on staging, not after they cost you a citation.

Our process

  1. 01

    Content Type Audit

    We list every content type on your site, pick the right schema for each, and note which data fields are there to mark up.

  2. 02

    Template Architecture

    We build schema templates per content type that fill themselves from your CMS fields, so nobody hand-tags a page again.

  3. 03

    CMS Integration

    We wire schema generation into your build pipeline, whether that is a headless API, WordPress hooks, or custom middleware.

  4. 04

    Entity Relationship Mapping

    We connect the schema across pages so it reads as one coherent knowledge graph rather than a pile of unrelated tags.

  5. 05

    Validation & Monitoring

    We ship automated checks that test every page for complete schema and flag errors or deprecations as they appear.

Proof you can check

4 → 30

pages for Starlit Homes, a NetZero builder whose self-built site became a page per model plus a building-science blog.

Read the case study

6 → 190+

pages for Zebra Home Cinema, rebuilt from a 6-page WordPress site with 22 city pages and 96 posts.

Read the case study

90 days

for Lotso Travel's blog to rank one slot under Rogers and Telus on Canadian roaming-versus-eSIM searches.

Read the case study

Ready to get started?

Get a free audit and see exactly where you stand.

Get a Free Schema Audit

Related insights

AEO & AI Search

The Complete Guide to Structured Data for AI Search: JSON-LD Schemas That Drive Citations

AEO & AI Search

The Blank Text Box is a Trap: Why Prompt Engineering is the New UX

Explore related solutions

Answer Engine Optimization

Answer Engine Optimization is the actual technical work that gets your business mentioned by name when ChatGPT, Perplexity, Claude, and Google AI Overviews answer the questions your customers ask.

Headless React Architecture

The frontend is React (Vite, Next.js, or TanStack Start), the content lives in a headless layer (Sanity, Contentful, Strapi, or a TypeScript data file). Sub-second loads, clean semantic HTML, schema baked in.

AI Overview Optimization

For a growing chunk of search queries, Google answers directly at the top of the page now. The blue links sit underneath. We make sure your business is one of the sources the summary actually pulls from.

Industries that ship this

Accountants and CPAs

Accounting firms sites with AccountingService schema.

Real Estate

Real estate agents and developers sites with RealEstateAgent schema.

Custom AV Installers

AV installers sites with LocalBusiness schema.

Want to verify?

Industry sources we cite.

3 links · External

Quick answers

Frequently asked.

Your competitors aren't paying attention
Better
website.
More customers.
Every price published before you call.

Get a free 24-page site audit. No card. No call. Just the report.

We rebuild small business websites for AI search and keep them ranked monthly. The audit is free, every price is published, and every site in the portfolio is live for you to open.

Get a free audit See the work