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Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦
Creative & Conversion Design

A beautiful site that does not book customers is a liability.

We design for the action that pays you, a booking or a quote request, using behavioral data and steady testing rather than design by committee, so every section on the page has to earn its place.

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The challenge
Your site looks fine: the brand colours are right and the hero image is on brief. But the contact form gets one or two submissions a week, and the conversion rate has not moved in two years. The problem is not how it looks. It is that the UX was designed around what pleased the team that signed off, not around what the data says your customer needs to see. The hero pushes the value proposition below the fold on mobile, the menu hands visitors twelve ways to leave and no real reason to stay, the contact form asks for things you do not need yet, and the main button blends into the design.
How we solve it
On Story, Engine, and Studio builds we ship conversion UX as part of the design phase. We pull the quantitative picture first (heatmaps, scroll depth, form-abandonment data, funnel analytics) and then watch a handful of real prospects use the site to fill in why those numbers look the way they do. From that evidence we lay out pages around the way your buyer actually decides: a hero that frames the offer for mobile first, a sticky lead-capture CTA that follows the scroll, a form trimmed to the fields that matter at the inquiry stage, and social proof placed where the data says attention drops. After launch we track form submissions, call clicks, and quote requests, then iterate on what buyers do rather than on a hunch.

Key benefits

Evidence-Based Design Decisions

Every UX recommendation rests on behavioral data, not opinion. Watching real session recordings and talking to actual users replaces the design-by-committee meeting with evidence.

Behavioral Psychology Application

Cognitive load theory, loss aversion, social proof sequencing, and progressive disclosure patterns applied systematically to guide B2B buyers through complex consideration journeys.

Continuous Testing Pipeline

A/B and multivariate testing validates every significant design change before full deployment. Your conversion rate improves through compound iteration, not risky redesigns.

Revenue-Attributed UX Metrics

We track conversion improvements through to pipeline and revenue impact. Know exactly which UX changes drove which revenue outcomes, enabling data-driven design investment decisions.

Our process

  1. 01

    Conversion Audit & Baseline

    We instrument the site with heatmaps, session recording, and funnel analytics, set a conversion baseline for each segment, and find the friction points that cost you the most, all from the numbers.

  2. 02

    Behavioral Research & Hypothesis Development

    Qualitative research with your actual users reveals psychological barriers. We develop prioritized conversion hypotheses ranked by potential revenue impact and implementation effort.

  3. 03

    UX Design & Prototyping

    Our conversion designers rework the page layouts, the way the page responds to clicks, and the order content appears in. Every element is there to lighten the visitor's mental load and move them one step closer to converting.

  4. 04

    Testing, Implementation & Iteration

    A/B tests validate designs before full deployment. Winning variants are implemented and new hypotheses are developed from the results. Conversion optimization is a continuous cycle, not a project.

Proof you can check

4 → 30

pages for Starlit Homes, a NetZero builder whose self-built site became a page per model plus a building-science blog.

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6 → 190+

pages for Zebra Home Cinema, rebuilt from a 6-page WordPress site with 22 city pages and 96 posts.

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90 days

for Lotso Travel's blog to rank one slot under Rogers and Telus on Canadian roaming-versus-eSIM searches.

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Ready to get started?

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Related insights

AEO & AI Search

The Blank Text Box is a Trap: Why Prompt Engineering is the New UX

Explore related solutions

Core Web Vitals Optimization

Slow sites bleed mobile visitors and rankings, and they lose AI citations too because the crawlers cannot fetch a page in time. We rebuild for sub-2-second loads on 4G, with Lighthouse 90+ as the floor.

Landing Page Optimization

We design landing pages by traffic source, ship them with the right schema for AI search, and run continuous A/B tests against the page that booked the last quote.

Digital Brand Identity

A visual identity paired with the structured signals AI engines read. Your design tokens live in code and your schema markup defines the business as an entity, so the brand stays consistent because the infrastructure enforces it.

Industries that ship this

Boutique Retail

Boutique retailers sites with Store schema.

Restaurants

Restaurants and cafes sites with Restaurant schema.

Fitness Studios

Fitness studios and gyms sites with ExerciseGym schema.

Real Estate

Real estate agents and developers sites with RealEstateAgent schema.

Construction

Builders and contractors sites with HomeAndConstructionBusiness schema.

Want to verify?

Industry sources we cite.

3 links · External

Quick answers

Frequently asked.

Traditional UX design aims for a site that people find easy and pleasant to use, and that meets accessibility standards. Conversion UX design starts from those same fundamentals, then adds a layer of behavioral psychology and revenue thinking on top. Every decision gets judged on what it does to conversion, not only on a usability score.

Results depend on where your baseline sits and how much traffic you have to test with, so we don't promise a percentage up front. We establish clear baselines and track every improvement to specific design changes.

No. We typically start with the highest-traffic, highest-value pages: your homepage, key product or solution pages, and conversion forms. Focused optimization of these critical paths often delivers the majority of available conversion gains. Full-site optimization can proceed incrementally based on measured results.

They work together. AI search brings you qualified traffic; conversion UX turns that traffic into leads and pipeline. We design pages that read cleanly for AI engines, with clear structure and semantic markup, and that also convert, with a clear value hierarchy, friction-free forms, and a CTA that earns the click.
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We rebuild small business websites for AI search and keep them ranked monthly. The audit is free, every price is published, and every site in the portfolio is live for you to open.

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