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Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦
Creative & Conversion Design

Landing pages built and tested until every click does its job.

We design landing pages by traffic source, ship them with the right schema for AI search, and run continuous A/B tests against the page that booked the last quote.

Audit Your Landing Pages
The challenge
Most small business landing pages get designed once and then left alone after launch. The same page handles a Google Ads visitor, a Facebook visitor, an organic visitor from a blog post, and a ChatGPT referral, even though each of those visitors arrived with different intent. The page asks for too much in the form. The headline buries the offer under stock-photo jargon. The proof section is thin or missing. The call-to-action button is the same colour as the background. A one-percent improvement in conversion rate on a steady stream of paid traffic can mean an extra five or ten bookings a month. Most owners have no idea that lift is sitting on the table.
How we solve it
On Story, Engine, and Studio builds we design landing page systems instead of one-off pages. Templates calibrated to traffic source (Google Ads intent, social, organic, AI referral). Schema markup that helps AI engines understand the offer. Form fields cut down to the inquiry stage. Social proof placed where the data says it converts. Sticky lead-capture CTA that follows the scroll. On the Growth and Authority retainers we run continuous A/B tests against the current best performer and iterate based on what booked the last quote. The test infrastructure is wired in at build time so iteration cost stays low. Most landing page work lands inside the standard build tiers.

Key benefits

Traffic-Source-Specific Optimization

Landing pages calibrated to visitor psychology by source: paid search intent, social campaign awareness, email nurture familiarity, and organic discovery curiosity. Each source gets the page that matches its mindset.

Systematic A/B Testing Program

Continuous testing of headlines, layouts, social proof, forms, and CTAs. Every test builds your proprietary conversion intelligence database, making each subsequent optimization more effective.

Form Optimization & Progressive Profiling

Multi-step forms, conditional fields, and progressive profiling that capture maximum lead data with minimum friction. We balance sales team data needs against conversion impact.

Revenue-Attributed Performance Tracking

Landing page performance tracked through to closed revenue, not just form fills. Know which page variants generate the highest-quality pipeline and allocate optimization resources accordingly.

Our process

  1. 01

    Landing Page Audit & Opportunity Sizing

    We audit your current landing pages against conversion benchmarks, analyze traffic source data, and quantify the revenue opportunity from optimization. This establishes the business case and prioritization framework.

  2. 02

    Conversion Hypothesis Development

    From audit data and qualitative research, we develop prioritized conversion hypotheses. Each hypothesis specifies the element to change, the expected impact, and the test design required to validate it.

  3. 03

    Design, Build & Test

    Our conversion designers create variant pages. We implement A/B tests with statistical rigor, running them to significance before declaring winners. Typically 3-5 tests run concurrently across your landing page portfolio.

  4. 04

    Implement Winners & Iterate

    Winning variants become the new baseline. Test results generate new hypotheses. The cycle continues monthly, compounding conversion improvements and building your proprietary conversion intelligence.

41%

Average landing page conversion rate improvement within first quarter

3-5

Concurrent A/B tests running at all times across your landing page portfolio

2.1x

Average improvement in cost-per-qualified-lead from landing page optimization

$4.2M

Additional pipeline generated across our client portfolio from landing page optimization in the past year

Ready to get started?

Get a free audit and see exactly where you stand.

Audit Your Landing Pages

Explore related solutions

Conversion UX Design

We design for the action that pays you, a booking or a quote request, using behavioral data and steady testing rather than design by committee, so every section on the page has to earn its place.

Core Web Vitals Optimization

Slow sites bleed mobile visitors and rankings, and they lose AI citations too because the crawlers cannot fetch a page in time. We rebuild for sub-2-second loads on 4G, with Lighthouse 90+ as the floor.

Digital Brand Identity

A visual identity paired with the structured signals AI engines read. Your design tokens live in code and your schema markup defines the business as an entity, so the brand stays consistent because the infrastructure enforces it.

Industries that ship this

Boutique Retail

Boutique retailers sites with Store schema.

Restaurants

Restaurants and cafes sites with Restaurant schema.

Fitness Studios

Fitness studios and gyms sites with ExerciseGym schema.

Real Estate

Real estate agents and developers sites with RealEstateAgent schema.

Custom Home Builders

Custom builders sites with HomeBuilder schema.

Custom AV Installers

AV installers sites with LocalBusiness schema.

Want to verify?

Industry sources we cite.

3 links · External

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We rebuild small business websites for AI search and keep them ranked monthly. The audit is free, the proposal comes in below your current spend, and the work is verifiable on four live case studies.

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