Starlit Homes
Custom NetZero home builder in SW Ontario whose 4-page vibecode we rebuilt into roughly 30 pages, with a page per model generated from one list, and a real building-science blog.
See the case studyBuilt for the phone in your pocket
Be the first firm they call
Somebody needs a roof, a rewire or a whole house built. They search, they open two or three sites on their phone, and they call whichever one answers their question fastest. We build the site that wins that thirty seconds: quick to load, easy to call, and honest about the work you actually do.
Sites we built for builders and contractors
Blackstone General Contractors
A premium website for a GTA-based general contracting company with 20+ years of experience in residential and commercial interior renovations.
See the case study
Xact Design Inc.
A web rebuild for a GTA kitchen and bathroom remodelling firm working since 1998, leading with their project gallery and built for local search across the markets they serve.
See the case study
Voltra Electrical Services
A licensed Calgary electrical contractor whose rare specialty is solar panel maintenance, on a site that answers the money questions out loud, in the structured form Google and ChatGPT can quote back.
See the case studyFour jobs, four demos
Get found, make an impression, and answer while you are on site
A construction site is a bad place to take a sales call, and the people looking for you are searching at nine at night. These are the four jobs your website should be doing in the meantime. The first three show a real client of ours, Starlit Homes in London, and the fourth is a sample assistant.
01
Get named when somebody asks an AI who to build with
More people start with a question typed into ChatGPT than called a builder they found in a directory. The answer names two or three firms and says why. Getting into it takes the thing you already have and rarely write down: what you build, where you build it, and what you do differently. Starlit publish their airtightness standard and their tested result on every home, which is exactly the kind of specific, checkable detail an answer can quote.
Illustration, showing our client Starlit Homes. Every fact in the answer is published on their own site. The answer itself is an example of the shape a good one takes, rather than a ranking we have measured.
02
Turn up at the top when they search your trade and their town
Most construction searches are a job and a place: custom home builder London, roofer in Barrie, basement rewire near me. Today the top of that page is usually a directory selling your competitors leads about you. We give Google a real page for each service and each area you cover, so the result they tap is yours and the call comes to your phone rather than through a middleman.
Illustration, showing our client Starlit Homes. The headline and description are the real ones from their site. Where they sit on the page is an example of what we build toward, rather than a ranking we have measured.
03
Open with the work moving
You get about four seconds before somebody decides whether you build to the standard they want. A photo grid rarely carries that. A short film of a finished house does it immediately, and most builders already have the footage sitting on a phone or a drone card. The front page we built for Starlit Homes in London, at the top of this page, runs their own film behind the first thing you read.
04
Answer the questions at nine at night, then hand over a real lead
Do you build in my area, what does it cost a square foot, how long is the wait. You answer these all week from a truck. An assistant on your own site answers them the moment somebody is deciding, then does the part that matters: it takes their name, their number and their address and passes them to you. You wake up with a lead instead of a missed call.
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Mock-up, using a sample firm rather than a real one — the prices and policies here are illustrative. A real assistant is briefed on your own numbers and sends the enquiry wherever you want it.
What you get
What gets built, and what each piece is there to do
01
A call button that follows people down the page
One tap, no hunting for a number, no form to fill in first. On a phone it sits at the bottom of the screen the whole way down, because most of your customers would rather ring you than type.
02
A page for every area you serve
One page per town or neighbourhood, so somebody searching for a roofer in their own suburb finds a page about their own suburb rather than a list of thirty places you cover. Adding a new area later takes a line in a spreadsheet.
03
A page for every service or model you offer
Kitchens, rewires, re-roofs, or your floor plans and model homes, each with its own page and its own photos. People search for the job they need, not for a company that does everything.
04
Your Google reviews pulled onto your own site
They update themselves, so the wall of five stars is on your page rather than one click away on somebody else's. New reviews appear without anyone touching the site.
05
Before-and-after galleries that load fast on a phone
The single most persuasive thing a construction firm owns, sized so it appears immediately on site data rather than after a spinner. Drag the slider, see the difference.
06
Job-site updates turned into posts without you writing them
Talk through a walkthrough on your phone for a few minutes and it comes back as a written update for the site. That steady trickle of real work is what makes a builder look busy and trusted.
Pricing
What each tier looks like for a construction firm
Pricing is published and sits below what most agencies quote. Each tier is a one-time build, plus an optional monthly plan from $300 that keeps the site running and reports on how people are finding you.
Site
$2,500Site at $2,500 covers up to 8 pages: home, about, contact, three of your main services, a gallery and a reviews page. It suits a one-or-two-van operation that needs to stop losing calls to a slow, dated site.
Story
$5,000Story at $5,000 covers up to 15 pages plus the writing and video setup, so job-site walkthroughs become posts and each of your main services gets a proper page with its own photos. It fits an established firm with a crew and a steady flow of work worth showing.
Engine
$9,000Engine at $9,000 builds 200+ pages at once: every service crossed with every town you cover, plus a page for each model or subdivision. This is the tier that picks up the hundreds of small local searches nobody else has bothered to answer.
Studio
$15,000+Studio at $15,000 and up is for firms running several brands or divisions, a quote request that has to land in your job management software, or a builder with multiple communities that each need their own site.
Monthly plan (search and AI work included at every tier)
- Local$300/moHosting, upkeep, 1 post a month
- Growth$700/mo+ 4 posts a month, rival tracking
- Authority$2,000+/mo+ press, reviews, research
Prices shown exclude applicable taxes.
See the full pricing and tier breakdownProof in the wildSee the full case
Starlit Homes: a four-page site turned into the reason people call
Starlit Homes build high-performance custom homes in London and southwestern Ontario, tested and engineered well beyond code. Their website was four pages and said almost none of that, which meant a buyer comparing them against a volume builder had nothing to compare except the price.
We rebuilt it into roughly thirty pages: one for every model, one for the building standards they hold themselves to, and a running blog about how the houses are actually made. The things that justify their price are now written down where a buyer reads them, before the first meeting rather than during it.
The same approach runs under Blackstone General Contractors and Zebra Home Cinema. Different trades, same problem: the work is excellent and the website was the weakest thing about the business.
Why us
What comes with a Space & Story build
01
Speed on a phone is the starting point, not a nice-to-have. Your customers search standing on a job site with one bar of signal.
02
Adding a new town or a new service takes a line in a spreadsheet, so the site keeps up with where you actually work instead of waiting on a web project.
03
Getting you named when somebody asks ChatGPT for a builder in your area is included in every monthly plan, and we show you the traffic it brings.
04
Mahmoud built the booking system that handled roughly a quarter of Canada's daily COVID vaccinations, so the site staying up under load is not the interesting part of the job for us.
05
Our own site gets 32% of its visitors from AI tools, more than 11,618 visits in a single week. We build your site the same way we built ours.
Free audit
24-page AI search audit, no commitment.
You hand us your web address and we send back a scored report: how fast the site loads on a phone, whether Google and ChatGPT can actually read it, how often they mention you today, and the gap between what you have and what builders and contractors need to show up in 2026. A web address is all we need.
Go deeper
Builders and contractors guides & pricing.
What does a construction company website cost?
What a contractor or home builder website costs in 2026. One-time builds $2,500 to $15,000+ and monthly plans $300 to $2,000+, with what each actually includes.
Read the guideHow customers actually find a builder in 2026
How people search for a contractor or home builder now, why asking an AI has changed the shortlist, and what to put on your site so your name is in it.
Read the guideBy trade
Built for your specific trade.
Each trade gets its own pages, its own tap-to-call layout, and a page for every town it covers. Pick yours for the version of this work shaped around your shop.
Trade
Plumbing
Its own pages, a tap-to-call layout, and a page per town.
Plumbing sitesTradeElectrical
Its own pages, a tap-to-call layout, and a page per town.
Electrical sitesTradeHVAC
Its own pages, a tap-to-call layout, and a page per town.
HVAC sitesTradeRoofing
Its own pages, a tap-to-call layout, and a page per town.
Roofing sitesTradeCustom Home Building
Its own pages, a tap-to-call layout, and a page per town.
Custom Home Building sitesQuick answers
Frequently asked.
Yes. The trades and the custom builders buy the same thing, which is being the first firm somebody calls. The job size differs, so pick your trade below for the version shaped around it: plumbing, electrical, HVAC, roofing, or custom home building.
Word of mouth still ends at your website. Somebody is told you are good, they search your name, and what they find either confirms it or plants a doubt. That is the job the site is doing whether you meant it to or not. The second job, picking up people who have never heard of you, is the one most firms are missing entirely.
Two to three weeks for Site, three to four for Story, five to six for Engine. What we need is about an hour of your time on a call, your photos, and your reviews. We write the first draft of everything and you correct it, because the corrections take you twenty minutes and a blank page takes you a month.
You handle the photos, because on a job site the best ones are usually already on your phone. We handle everything after that: making them load fast, look right at every size, and sit properly in a before-and-after slider. If you want a professional shoot we can refer someone we have worked with in Toronto, Vancouver or London Ontario.
It stays up until the new one is ready, then we point the domain across on a day that suits you. Everything people have already found or linked to keeps working, so nothing you have built up over the years is thrown away in the switch.
Usually yes. Requests can land in Jobber, Buildertrend, ServiceTitan or whatever you already run, so a lead arrives where your team is already looking instead of in an inbox somebody checks on Sunday. That wiring is part of the Studio tier, or an add-on below it.
Where we work
Builders and contractors across Canada.
We build and rank builders and contractors sites across Canada and the UK. Our Toronto page goes deep on the local market; for any other city, tell us on the audit and we tailor the build to it.
TorontoVancouverMontrealCalgaryOttawaEdmontonMississaugaBramptonHamiltonLondon ONKitchener-WaterlooWinnipegHalifaxVictoriaMarkhamVaughanBurlingtonOakvilleSurreyQuebec City
Start with the free audit
See what your site does on a phone in your own town
Send us your address and the towns you cover. The audit comes back inside 48 hours with how fast your site loads on a phone, what somebody searching in your area actually finds, and what the same firm looks like built this way. It is free, and a web address is all we need to start.