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Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦Modern websites, ranked in AI search✦Cited by ChatGPT, Perplexity & Google AI Overviews✦32% of our own traffic comes from AI search✦
Platform Rebuilds

Ghost is clean. It is also limiting what you can ship next.

Ghost was built for posts and pages. Modern small business sites need landing pages, service pages, location pages, comparison content, and rich schema. We rebuild on a React stack and keep the writing experience.

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The challenge
Ghost is a clean, fast publishing tool, and it deserves credit for that. But small businesses on Ghost run into the same ceiling fast. The theming system is rigid Handlebars templates so component-level work (A/B tests, conversion-tuned layouts, personalized service-area pages) is not really possible. Schema markup is whatever Ghost emits automatically, which is fine for basic Article but does not cover FAQPage, HowTo, LocalBusiness with service-area arrays, or PersonJsonLd. The content model is posts and pages, full stop. Building out a real services section, a comparison page, or a location-by-location page system means fighting the platform.
How we solve it
We rebuild on the modern React stack we use for every project (TypeScript + React with Vite, Next.js, or TanStack Start). The writing experience stays clean (we usually wire in a headless CMS like Sanity with a focused editor or keep the workflow you like in Ghost as a content source via API). The frontend gets the full toolkit: custom landing pages, location pages, service pages, comparison content, A/B testing infrastructure, and full schema markup at the template level (FAQPage, HowTo, LocalBusiness, PersonJsonLd, Review, plus industry-specific schemas). Performance stays excellent (often improves with static generation and edge delivery). AEO ships baseline. Member data and email lists migrated cleanly. Most Ghost rebuilds land at the Story tier ($5,000) or Engine tier ($9,000) depending on the content depth.

Key benefits

Test any part of the page

Each section becomes its own piece you can work on: A/B test a headline, swap a CTA by service area, tune a conversion flow. Ghost's templates do not let you near that.

Content the AI engines can read

Full structured data takes the place of the thin schema Ghost emits on its own, so ChatGPT and Perplexity can see your pages and cite them.

More than posts and pages

You get landing pages, comparison pages, interactive tools, whatever the growth plan calls for, instead of being boxed into Ghost's two content types.

Our process

  1. 01

    Ghost Content & Architecture Audit

    We inventory your posts, pages, tags, members, integrations, and any custom theme work, so we know the full scope before we move anything.

  2. 02

    Content Model & Schema Design

    We design a content model that reaches past Ghost's post-and-page setup, with the structured data your full content plan needs.

  3. 03

    Custom Frontend Development

    We build a component-based Next.js frontend with layouts tuned for conversion, as fast as Ghost or faster.

  4. 04

    Content Migration & Member Transfer

    We move all content over through Ghost's API, bring your member data with it, redirect every old URL, and keep your search equity intact.

  5. 05

    Launch & Content Strategy Activation

    We launch in stages and walk your team through what is now possible: the landing pages, the structured data, the conversion tooling.

Proof you can check

4 → 30

pages for Starlit Homes, a NetZero builder whose self-built site became a page per model plus a building-science blog.

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6 → 190+

pages for Zebra Home Cinema, rebuilt from a 6-page WordPress site with 22 city pages and 96 posts.

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90 days

for Lotso Travel's blog to rank one slot under Rogers and Telus on Canadian roaming-versus-eSIM searches.

Read the case study

Ready to get started?

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Related insights

AEO & AI Search

Switching from Ghost? Your Content Deserves Better Architecture

Strategy & Process

WordPress Bloat vs. AI-Native Architecture: The Executive Guide to Replatforming

Explore related solutions

Headless CMS Implementation

A headless CMS keeps your content as structured data your team can edit, while we render it as a fast modern site, an AI-readable feed, and any future channel you decide to ship to.

Headless React Architecture

The frontend is React (Vite, Next.js, or TanStack Start), the content lives in a headless layer (Sanity, Contentful, Strapi, or a TypeScript data file). Sub-second loads, clean semantic HTML, schema baked in.

WordPress to Headless Migration

We rebuild small business sites off WordPress onto a modern stack (TypeScript + React + Vite or Next.js or TanStack Start), Lighthouse 90+, AEO baked in, and a content workflow your team can actually use.

Industries that ship this

Boutique Retail

Boutique retailers sites with Store schema.

Fitness Studios

Fitness studios and gyms sites with ExerciseGym schema.

Schools and Training Programs

Schools and training providers sites with EducationalOrganization schema.

Restaurants

Restaurants and cafes sites with Restaurant schema.

Real Estate

Real estate agents and developers sites with RealEstateAgent schema.

Want to verify?

Industry sources we cite.

3 links · External

Quick answers

Frequently asked.

Ghost does one thing very well: clean, fast publishing. The trouble is everything around it. Thin structured data leaves AI systems guessing at your content. Rigid theming blocks the component-level conversion work that actually lifts bookings. And a content model of just posts and pages cannot build the kind of pages enterprise buyers now expect to see.

No. A modern headless CMS gives you an editor as clean as Ghost's, plus visual page building, flexible content blocks, and a way for more than one person to work at once. Your writers settle in on day one.

Most Ghost rebuilds land at the Story tier ($5,000) or Engine tier ($9,000) depending on content volume and how much of the rebuild involves multi-location or service-area work. Member data and email lists migrate cleanly via the Ghost API. Free 24-page audit scopes it precisely.

Yes. We migrate your member data and can integrate with dedicated email platforms like ConvertKit, Mailchimp, or Resend that offer more sophisticated segmentation and automation than Ghost's built-in tools. Many clients find the upgraded email capabilities alone justify the migration.
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We rebuild small business websites for AI search and keep them ranked monthly. The audit is free, every price is published, and every site in the portfolio is live for you to open.

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