Ghost is clean. It is also limiting what you can ship next.
Ghost was built for posts and pages. Modern small business sites need landing pages, service pages, location pages, comparison content, and rich schema. We rebuild on a React stack and keep the writing experience.
Get a free 24-page auditKey benefits
Test any part of the page
Each section becomes its own piece you can work on: A/B test a headline, swap a CTA by service area, tune a conversion flow. Ghost's templates do not let you near that.
Content the AI engines can read
Full structured data takes the place of the thin schema Ghost emits on its own, so ChatGPT and Perplexity can see your pages and cite them.
More than posts and pages
You get landing pages, comparison pages, interactive tools, whatever the growth plan calls for, instead of being boxed into Ghost's two content types.
Our process
- 01
Ghost Content & Architecture Audit
We inventory your posts, pages, tags, members, integrations, and any custom theme work, so we know the full scope before we move anything.
- 02
Content Model & Schema Design
We design a content model that reaches past Ghost's post-and-page setup, with the structured data your full content plan needs.
- 03
Custom Frontend Development
We build a component-based Next.js frontend with layouts tuned for conversion, as fast as Ghost or faster.
- 04
Content Migration & Member Transfer
We move all content over through Ghost's API, bring your member data with it, redirect every old URL, and keep your search equity intact.
- 05
Launch & Content Strategy Activation
We launch in stages and walk your team through what is now possible: the landing pages, the structured data, the conversion tooling.
2.5x increase in content-driven conversions
Working at the component level, with layouts built for conversion, lifted content-driven pipeline well past what Ghost's fixed templates allowed.
5x more structured data coverage
Custom schema gives the engines five times the machine-readable context Ghost emits on its own.
Zero editorial workflow disruption
Your writers keep the clean editing they liked in Ghost, and gain visual page building and flexible content blocks on top.
Ready to get started?
Get a free audit and see exactly where you stand.
Explore related solutions
Headless CMS Implementation
A headless CMS keeps your content as structured data your team can edit, while we render it as a fast modern site, an AI-readable feed, and any future channel you decide to ship to.
Headless React Architecture
The frontend is React (Vite, Next.js, or TanStack Start), the content lives in a headless layer (Sanity, Contentful, Strapi, or a TypeScript data file). Sub-second loads, clean semantic HTML, schema baked in.
WordPress to Headless Migration
We rebuild small business sites off WordPress onto a modern stack (TypeScript + React + Vite or Next.js or TanStack Start), Lighthouse 90+, AEO baked in, and a content workflow your team can actually use.
Industries that ship this
Boutique Retail
Boutique retailers sites with Store schema.
Fitness Studios
Fitness studios and gyms sites with ExerciseGym schema.
Schools and Training Programs
Schools and training providers sites with EducationalOrganization schema.
Restaurants
Restaurants and cafes sites with Restaurant schema.
Real Estate
Real estate agents and developers sites with RealEstateAgent schema.
Industry sources we cite.
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Get a free 24-page AEO audit. No card. No call. Just the report.
We rebuild small business websites for AI search and keep them ranked monthly. The audit is free, the proposal comes in below your current spend, and the work is verifiable on four live case studies.