Modern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI searchModern websites, ranked in AI searchCited by ChatGPT, Perplexity & Google AI Overviews32% of our own traffic comes from AI search
Platform Rebuilds

Ghost is clean. It is also limiting what you can ship next.

Ghost was built for posts and pages. Modern small business sites need landing pages, service pages, location pages, comparison content, and rich schema. We rebuild on a React stack and keep the writing experience.

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The challenge
Ghost is a clean, fast publishing tool, and it deserves credit for that. But small businesses on Ghost run into the same ceiling fast. The theming system is rigid Handlebars templates so component-level work (A/B tests, conversion-tuned layouts, personalized service-area pages) is not really possible. Schema markup is whatever Ghost emits automatically, which is fine for basic Article but does not cover FAQPage, HowTo, LocalBusiness with service-area arrays, or PersonJsonLd. The content model is posts and pages, full stop. Building out a real services section, a comparison page, or a location-by-location page system means fighting the platform.
How we solve it
We rebuild on the modern React stack we use for every project (TypeScript + React with Vite, Next.js, or TanStack Start). The writing experience stays clean (we usually wire in a headless CMS like Sanity with a focused editor or keep the workflow you like in Ghost as a content source via API). The frontend gets the full toolkit: custom landing pages, location pages, service pages, comparison content, A/B testing infrastructure, and full schema markup at the template level (FAQPage, HowTo, LocalBusiness, PersonJsonLd, Review, plus industry-specific schemas). Performance stays excellent (often improves with static generation and edge delivery). AEO ships baseline. Member data and email lists migrated cleanly. Most Ghost rebuilds land at the Story tier ($5,000) or Engine tier ($9,000) depending on the content depth.

Key benefits

Test any part of the page

Each section becomes its own piece you can work on: A/B test a headline, swap a CTA by service area, tune a conversion flow. Ghost's templates do not let you near that.

Content the AI engines can read

Full structured data takes the place of the thin schema Ghost emits on its own, so ChatGPT and Perplexity can see your pages and cite them.

More than posts and pages

You get landing pages, comparison pages, interactive tools, whatever the growth plan calls for, instead of being boxed into Ghost's two content types.

Our process

  1. 01

    Ghost Content & Architecture Audit

    We inventory your posts, pages, tags, members, integrations, and any custom theme work, so we know the full scope before we move anything.

  2. 02

    Content Model & Schema Design

    We design a content model that reaches past Ghost's post-and-page setup, with the structured data your full content plan needs.

  3. 03

    Custom Frontend Development

    We build a component-based Next.js frontend with layouts tuned for conversion, as fast as Ghost or faster.

  4. 04

    Content Migration & Member Transfer

    We move all content over through Ghost's API, bring your member data with it, redirect every old URL, and keep your search equity intact.

  5. 05

    Launch & Content Strategy Activation

    We launch in stages and walk your team through what is now possible: the landing pages, the structured data, the conversion tooling.

2.5x increase in content-driven conversions

Working at the component level, with layouts built for conversion, lifted content-driven pipeline well past what Ghost's fixed templates allowed.

5x more structured data coverage

Custom schema gives the engines five times the machine-readable context Ghost emits on its own.

Zero editorial workflow disruption

Your writers keep the clean editing they liked in Ghost, and gain visual page building and flexible content blocks on top.

Ready to get started?

Get a free audit and see exactly where you stand.

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Want to verify?

Industry sources we cite.

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Quick answers

Frequently asked.

Your competitors aren't paying attention
Better
website.
More customers.
For less than your current SEO bill.

Get a free 24-page AEO audit. No card. No call. Just the report.

We rebuild small business websites for AI search and keep them ranked monthly. The audit is free, the proposal comes in below your current spend, and the work is verifiable on four live case studies.