Strategy & Process
Digital transformation strategy, process design, and the business thinking behind AI-native infrastructure.
Pillar guides
WordPress Bloat vs. AI-Native Architecture: The Executive Guide to Replatforming
A technical teardown of why standard agency templates are a liability in the AI search era, and how headless, AI-native architecture delivers zero-friction indexing.
Best Web Design Agencies in Toronto, Picked by a Rival Studio
The best web design agencies in Toronto for 2026, sorted by need, with Clutch ratings, published prices and whether AI can read their sites. By a rival studio.
What is PHP2Shell (2026)? Why Governments Pulled Sites Offline
PHP2Shell is two critical PHP flaws, patched October 21, 2026, that led European governments to pull sites offline. Is your site exposed? What to do now.
All articles · 21
Space & Story
Introducing Space&Story.co, a studio practice at the intersection of data, design, and development, guided by a tight craft loop: understand, act, reflect, adapt.
On the Podcast: Building with Intention
A candid podcast conversation about craft, faith, AI-powered development, and building meaningful digital spaces.
Speaking at the Toronto B2B Marketing Community
Presenting on human-centered design and AI-powered web development at the Toronto B2B Marketing Community event.
The Value-Traction-Revenue Playbook
A framework for turning side projects into sustainable businesses, in the order that actually works: value first, traction second, revenue third.
Why Your Enterprise Website Converts at 1% (And How to Fix It Without a Redesign)
A diagnostic guide for enterprise brands with high traffic but low conversion rates, covering the five conversion killers and the AEO-integrated fixes that turn visitors into leads.
Enterprise Website Replatforming: Costs, Timeline, and ROI
A transparent breakdown of enterprise replatforming costs, timelines, and expected ROI, covering the business case, the hidden costs of legacy systems, and how to measure return on investment.
WordPress to Headless React Migration: A CTO's Playbook for 2026
The step-by-step executive playbook for migrating from WordPress to headless React architecture: costs, timeline, the real risks, and the ROI that justifies the investment.
The Generous GTM Playbook: how we close deals at Space & Story
An honest walk-through of how a small-business deal closes at Space & Story, from the rule of the house (we quote below your current SEO bill, every time) through the 24-page free audit to the Starlit Homes signature.
Say hello to the new spaceandstory.co
The old Space & Story site won design references and lost client conversations. The new one trades the gradient hero and the scroll marquees for plain copy, visible pricing, and a wedge offer that does the work the old site was pretending to do.
Why our methodology is on GitHub (and your agency's probably isn't)
Every other agency sells a black box. We sell the receipts: five open-source Claude Code skills, a 280-source Marketing OS, and a 1,000-source SEO knowledge base. Read the framework tonight before you sign anything tomorrow.
How we turn client meetings into finished work
We record every client call with Memory Notch, and clients talk to us directly on the sites we build through givefeedback.dev. Both leave an ordinary written record our assistant can read, which is what turns a conversation into work.
Questions to Ask a Web Designer Before Hiring in 2026
12 questions to ask a web designer before hiring in Toronto, from who owns the domain to whether ChatGPT can read the site, with good answers and red flags.
How Much Does a Website Cost in Toronto? 2026 CAD Prices
How much does a website cost in Toronto in 2026? Most small businesses pay CA$1,500 to CA$15,000, per 8 Canadian price pages, plus monthly bills quotes skip.
What Is a Brand Reel, and Why Does Your Business Need One?
What is a brand reel? Twenty seconds of motion built from your logo, colours, fonts and site copy. Why a small business needs one, and when to skip it.
How to Check PHP Version in WordPress After PHP2Shell
How to check PHP version in WordPress in two minutes: Tools > Site Health > Info > Server. PHP2Shell is fixed in 8.5.12, 8.4.27, 8.3.36 and 8.2.35.
Don't Make Me Think Summary: A 5-Minute Test for Each Rule
A Don't Make Me Think summary in plain English: Steve Krug's core ideas, a website audit table with a 5-minute test per rule, and what changes in 2026.
Is WordPress Safe After PHP2Shell? Ask Who Patches PHP
Is WordPress safe after PHP2Shell? The flaw sits in PHP, not WordPress. Hosted platforms were covered on day one; self-run sites need their host to patch.
StoryBrand Website: The SB7 Homepage Wireframe in 9 Sections
A StoryBrand website casts the customer as hero and your business as guide. Here is the SB7 homepage wireframe in nine sections, and the mistake each invites.