Strategy & Process
Digital transformation strategy, process design, and the business thinking behind AI-native infrastructure.
All articles · 11
Space & Story
Introducing Space&Story.co, a studio practice at the intersection of data, design, and development, guided by a tight craft loop: understand, act, reflect, adapt.
The Value-Traction-Revenue Playbook
A framework for turning side projects into sustainable businesses, in the order that actually works: value first, traction second, revenue third.
Speaking at the Toronto B2B Marketing Community
Presenting on human-centered design and AI-powered web development at the Toronto B2B Marketing Community event.
On the Podcast: Building with Intention
A candid podcast conversation about craft, faith, AI-powered development, and building meaningful digital spaces.
WordPress to Headless React Migration: A CTO's Playbook for 2026
The step-by-step executive playbook for migrating from WordPress to headless React architecture: costs, timeline, the real risks, and the ROI that justifies the investment.
Enterprise Website Replatforming: Costs, Timeline, and ROI
A transparent breakdown of enterprise replatforming costs, timelines, and expected ROI, covering the business case, the hidden costs of legacy systems, and how to measure return on investment.
Why Your Enterprise Website Converts at 1% (And How to Fix It Without a Redesign)
A diagnostic guide for enterprise brands with high traffic but low conversion rates, covering the five conversion killers and the AEO-integrated fixes that turn visitors into leads.
Say hello to the new spaceandstory.co
The old Space & Story site won design references and lost client conversations. The new one trades the gradient hero and the scroll marquees for plain copy, visible pricing, and a wedge offer that does the work the old site was pretending to do.
The Generous GTM Playbook: how we close deals at Space & Story
An honest walk-through of how a small-business deal closes at Space & Story, from the rule of the house (we quote below your current SEO bill, every time) through the 24-page free audit to the Starlit Homes signature.
Why our methodology is on GitHub (and your agency's probably isn't)
Every other agency sells a black box. We sell the receipts: five open-source Claude Code skills, a 280-source Marketing OS, and a 1,000-source SEO knowledge base. Read the framework tonight before you sign anything tomorrow.